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a b c Carruthers, Nicola (12 June 2018). "Cîroc vodka moves into brandy". The Spirits Business . Retrieved 8 October 2021. All about Cognac – Reading a label". Bureau National Interprofessionnel du Cognac. Archived from the original on 23 December 2016 . Retrieved 9 March 2015. Diddy (10 August 2017). "Hip Hop Can Get Money Together!". YouTube. Archived from the original on 13 December 2021. Robicquet is not only the founder and master distiller of Cîroc, he is also a wine pro. He has a degree in enology — the study and science of wine and winemaking — as well as a master’s degree in wine industry law, economics, and management. In founding his vodka brand, he combined his winemaking and distilling skills, as Cîroc uniquely starts its life as wine before being distilled into vodka. a b c "Jean-Sebastien Robicquet: The genius behind Vodka". The Gleaner. 31 May 2013 . Retrieved 2 September 2015.
Though Cîroc was founded in 2003, its popularity didn’t take off until after 2007, when Sean Combs (also known as Diddy, Puff Daddy, and P. Diddy) partnered with Cîroc’s parent company, Diageo. The rapper oversees all of Cîroc’s lifestyle branding and marketing, and has been successful in doing so, taking the brand from 50,000 to 2 million cases a year.
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Marr, Madeleine (7 February 2019). "DJ Khaled was under fire about his alcohol use. So he did something about it". Miami Herald.
a b c d "My life in food: Jean-Sebastien Robicquet, founder, Cîroc vodka". Independent.co.uk. 15 August 2013 . Retrieved 2 September 2015. a b Banks, Alec (2017). "How Diddy Became the Highest Paid Musician Without Releasing an Album". High Snobiety . Retrieved 9 October 2021.The producer of Cîroc emphasizes its being distilled five times. The first four distillations use column stills and the final distillation is performed in a traditional copper pot still at the Distillerie de Chevanceaux. [7] Flavored products containing vodka [ edit ] This French vodka is not just made from grapes but from “snap frost” grapes, which (I guess) means the grapes are harvested immediately after the first frost. (Search for “snap frost grapes” online and all you’ll come up with are stories about Ciroc vodka.) Distilled five times and bottled at 80 proof, it goes into a fancy bottle and then on to your stomach. a b Notopoulos, Katie (12 December 2018). "Cîroc Ads By Diddy And Others Violate FTC Rules On Influencer Ads Once Again, An Advocacy Group Said". Buzzfeed News. An award winning premium vodka, Ciroc 40% derives its distinctive taste from grapes grown in the high-altitude vineyards of France's Gaillac region. Unlike other vodkas it is not produced from potatoes, grains or corn, meaning it has a more fresh, fruity and smooth taste than its peers. In addition to Ciroc original, flavoured options are available, including mango, green apple, pineapple, pink grapefruit, red berry, coconut, amaretto and peach. Brand ambassador is currently Sean Combs, better known as P. Diddy. Vodka: Distilled 5 Times a b "United States Code of Federal Regulations 27 CFR 5.22(a) Standards of Identity for Distilled Spirits".
While all vodka is distilled, Cîroc’s distillation process goes a step (or four) further — distilling the spirit five times, which gives Cîroc its distinctive citrus taste. The base wine is first distilled four times in column stills, then distilled a fifth time in a traditional copper pot still at Cîroc’s famous southern France distillery, Distillerie de Chevanceaux. While all spirits are technically gluten-free, Cîroc takes it a step further, going 100 percent grain-free. Rather than being made with grains like corn, rice, rye, and wheat, Cîroc vodka is made from two types of French grapes: Mauzac Blanc and Ugni Blanc.Russia has produced some of the world’s finest vodka brands, with their smoothness and distinct flavors. Russian vodka brands such as Russian Standard and Beluga Noble are popular, but there are numerous other vodkas produced in Russia. Husky Vodka, Jewel of Russia, Moskovskaya, Polugar, Ustianochka, and Zyr Russian Vodka are just a few of the Russian vodkas available in the United States. Husky Vodka, Polugar Vodka, and Grey Goose Vodka all have distinct flavors, with Husky Vodka having a fruity note and Polugar having a smoky note. These vodkas are an excellent contrast to French Grey Goose. With so many options, it’s simple to find a Russian vodka that’s just right for you. What Is Snap Frost? Brand Development agency Haines McGregor are responsible for Global research, positioning and identity development for Cîroc. The work included the development of brand guidelines and growth driver tool-kits for all markets. [ citation needed] Distilleride Chevanceauxin (Ciroc Distillery): Jean-Sébastien Robicquet". Difford's Guide . Retrieved 9 October 2021.
Cîroc's vodka is distinguished from nearly all other vodkas by being derived from grapes, rather than using grain, potatoes, or maize (corn). It is distilled to a very high level of alcohol by volume (ABV) concentration– about 96% (roughly the practical limit of ordinary distillation practices due to the ethanol and water becoming an azeotrope mixture) and is not aged or flavored before being diluted with water to 40% ABV (80 U.S. proof) for bottling, and thus fulfills the criteria for labeling as vodka (which in the United States requires at least 95% distillation concentration and 40% ABV bottling concentration for vodka). [6] Buy Ciroc Pineapple from Azure Drinks". Azure Drinks. Archived from the original on 2 April 2015 . Retrieved 29 March 2015.Gabbara, Princess (24 September 2021). "Meet The Marketing Pro Behind Diddy's Cîroc Vodka & DeLeón Tequila". Bustle . Retrieved 8 October 2021.
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