Designed for Good: Recovering the Idea, Language, and Practice of Virtue

Product Information

Just because an app has good intentions, doesn't mean it's based on scientifically robust assumptions (Image credit: Calm Harm)

In a 2022 survey we did with 471 senior decision makers at nonprofits across North America, the UK, Australia and New Zealand, we found that 93% of nonprofits believe a strong brand identity has a positive impact on donor engagement. And more than two-thirds of charities (68%) say a strong visual brand increases volunteer interest. This web design is spreading the love for a mental health charity by Armin Braunsberger Stay consistent with your color schemes, typography and photography to show people you’re focused on one, specified impact. You can also do this through progress pictures to prove donations are going to good use! 2. Think about appealing to the 5 senses What all designers have in common is that they aim to mentally “surround” a problem: to observe, discover, and explore it from every angle they can think of.Keep reading to discover what “design for good” means, and a heap of actionable tips and resources to support your next project! What is Design? Three years on, Byron has been responsible for delivering a million meals and putting over 5,000 children through school. "We’re proud to work with the charity," says Fedi. The silhouettes of the collection are inspired by the V&A Museum of Childhood garment archive. This collection sees Bethany’s first detailed exploration into tailoring with a suit inspired by a historical children’s skeleton suit from the 1800’s. The skeleton suit was the first children’s garment designed for play. Design for Good aims to be the world’s most ambitious and impactful design non-profit. It is a global alliance, comprising many of the world’s leading organisations, who will unleash their combined creative talent of thousands of designers, to design and deliver positive impact against the United Nations’ Sustainable Development Goals each year. The anticipated result is direct improvement to millions of lives, on a scale only possible through global collaboration. In this course, you will gain a holistic understanding of visual design and increase your knowledge of visual principles, color theory, typography, grid systems and history. You’ll also learn why visual design is so important, how history influences the present, and practical applications to improve your own work. These insights will help you to achieve the best possible user experience.

You can strengthen your mission by creating content that helps your supporters see the impact you want to make. Say you’re working for a nonprofit like The Red Cross, you can use TikTok to advertise drives for supplies for families in need, or show the hard work volunteers are doing behind the scenes.Users can learn to ‘surf the wave’ using five- or 15-minute exercises with content based on evidence-based DBT techniques and the characters (avatars) were created so that users could – if they chose to – have a ‘companion’ while surfing." Cristina Fedi, former head of brand at Bryon Burgers, was won over by the One Feeds Two rebrand that caught her eye on Facebook. "We’d been looking for a charity partner that matched Byron in its individual and simple approach, with a similarly bold and eye-catching design. One Feeds Two stood out straight away: it had a strong logo that could communicate the idea without explanation, a beautifully designed visual identity that put a smile on our face, and we knew it could sit harmoniously alongside our own brand on our menus, leaflets and digital media." A group of friends who have worked on advertising projects together in the past, including Vodafone and News International, the team were inspired by the idea of virtual reality. "We began to wonder if such an immersive experience as VR could help people with dementia to remember parts of their lives – and if the experience might help trigger conversations with their loved ones and carers," reveals Cole. Working alongside Gage Mitchell on the AIGA Design for Good taskforce, Rule29’s founder and creative director Justin Ahrens argues that the biggest mindshift that needs to happen is thinking work needs to be pro bono. "In any project we do, there has to be some investment by the client. It may be nominal, but the point is for everyone involved to be committed. For all the work that we do in the non-profit space we offer process audits and budgetary guidance for organisations to be able to plan over time to pay for the work they are getting. It’s really about understanding value and education." Star Atlas is a mobile video game designed to provide early intervention support to children aged 7–12 years with anxiety by combining exposure therapy with an immersive gaming experience.

Designing for good doesn’t necessarily mean designing for free or at a discount for a non-profit either, according to Mitchell. "You can design at your full rate for a for-profit corporate and still make a positive impact. So I would challenge creatives to think beyond the ‘occasional discounted work for a non-profit’ mentality and think more about how they can weave impact into every project, into their core values as a creative, and into their business model.

At Designed For Good, we're honoured to have been instrumental in crafting the branding and visual documentation of this project. This is just the beginning of an incredible journey of growth and learning. 🏡 KALA's journey began in the heart of Kirti Nagar, where the Garima Grih initiative by PVR Nest is transforming lives. We would love to hear your thoughts on The Flood Hub! Do you think there is a better way of distributing this tool? Can you think of other great tools that may benefit from a more targeted distribution method?