Joico Colourful Anti-Fade Shampoo 300 ml - Colour Anti-Fade Shampoo

Product Information

It's "also gentle with cleansing and retains your hair's natural moisture, ensuring you don’t strip away your artificial color," says Dueñas. Formulated with antioxidant-rich pomegranate extract, the shampoo works to protect the longevity of hair colour, alongside a patented Smartrelease™ Technology, designed to release hair-loving ingredients such as keratin and rosehip oil. Its powerful formula effectively cleanses your hair while preserving the vibrancy of your color-treated locks. The Good Housekeeping Institute Beauty Lab tests shampoos for colored hair alongside each brand's matching conditioners, putting the pairs through a number of rigorous evaluations to see how well they perform.

Discover the power of Joico Colorful Anti-Fade Shampoo, specially designed for anyone who wants to protect their coloured hair and preserve the vibrancy of the colour. For a luxe sulfate-free option that increases vibrancy, check out Shu Uemura's color-protecting shampoo and conditioner, recommended by Meri Kate O'Connor, a colorist at Cooper Salon in West Hollywood, CA. Last name * Please enter a Last Name Please enter a valid Last Name, the maximum length is 50 characters. You can change your choices at any time by visiting Cookie preferences, as described in the Cookie notice. Formulated with Camellia Oil and Pomegranate Fruit Extract, this rich shampoo gently cleanses and nourishes hair and helps to protect it against color fade out, leaving you with nourished and vibrant hair color.With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous haircolor. In the Lab, our chemists performed repeated fade-resistance testing on human hair swatches to mimic real-world conditions, including shampooing, conditioning, blow-drying and repeated exposure to UV light. I couldn't believe how soft and lush my hair felt after using these, even right after it was bleached," marvels GH's beauty director April Franzino. Joico Colorful Anti Fade Shampoo And Conditioner Kit, includes a Joico Colorful Anti Fade Shampoo 300ml and a Joico Colorful Anti Fade Conditioner 250ml which helps to provide up to 8 weeks of colour vibrancy with boosting shine, plus manageability and strength after every use, a gentle cleanser which washes away daily build-up and debris while preserving the long-term vibrancy and intensity of gorgeous hair colour, this kit also provides anti-fade UV protection for a longer-lasting hair colour.

This hydrating daily conditioner infuses strands with softness and shine while preserving the long-term vibrancy and intensity of gorgeous hair colour.She recommends Davines because it makes hair feel "cared for, clean and not stripped of any natural oil. Good Housekeeping participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites. With a gentle cleansing formula, it helps to refresh the hair, remove build up and debris, whilst prolonging colour.

Joico Colourful Anti Fade Conditioner (250ml) - provides up to 8 weeks of colour vibrancy, boosting shine, manageability, and strength with every use. It provides anti-fade UV protection for longer-lasting colour, and fortifies the hair for 3X greater resistance to breakage. Keep your 'do from fading fast with the Tresemmé shampoo and matching conditioner that best helped retain color in the GH Beauty Lab's most recent test — the pair was also the consumer tester favorite. Fight the fade by 83% with this healthy trio of Shampoo, Conditioner, and Protective Milk, developed with Beet Root Extract and nourishing Raspberry Seed Oil! During our most recent test, Lab scientists prescreened over 160 shampoo and conditioner duos, narrowing them down to the top 10 formulas.

Joico Colourful Anti Fade Shampoo (1000ml) provides up to 8 weeks of colour vibrancy, boosting shine, manageability, and strength after every use. The products are developed using natural ingredients, with consideration for you and the environment. The Joico Colorful Anti Fade Shampoo is gentle shampoo that removes only what the hair does NOT need. Make sure everything you don't want in your hair is removed and all the goodness that you do is left behind. The shampoo gently and gently cleanses the scalp and hair, and does not irritate the skin, due to the pure ingredients.