Newcastle United F.C. Newcastle United F. C. Flag CC

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Originating in the fourteenth century and formally recognised in 1954, Newcastle upon Tyne’s Coat of Arms is a depiction of the city’s history – with its Norman-era castle and two seahorses (added in 1575) to signify seafaring heritage.

In recent years, a tonal black or white crest has been used, giving the club's kit and branding a simple, modern feel. The club’s current and perhaps most famous crest – synonymous with the Entertainers Era of the mid-nineties – was created in 1988.

With record second division crowd numbers in the modern era being set by Newcastle fans, we thought it was a suitable message. Measuring a giant 31m x 22m, it will be unveiled prior to kick-off in the game against Aston Villa, on Monday, February 20. Time has moved on and we want to create something unique, but we wanted to give a nod to the old flags that were so popular. But happily, match days at St James’ Park have rarely been as colourful as they have been this season. If last season’s relegation struggle fed a mood of frustration and disappointment, the presence of dozens of striking Newcastle United-themed flags in the Gallowgate End has had an uplifting effect.

Our shirts first had the city's Coat of Arms emblazoned on them as early as 1911, but it was in 1969 that the club finally adopted it as an official emblem.Alex Hurst, 27, one of the founders of Gallowgate Flags said: “The four club badges are a nod to our history as are the ten blue stars. On the crest section, a demi lion sits atop the city’s historic Castle Keep and flies the swallow-tailed pennon of the Arms of Saint George – the country’s patron saint. Despite having a shelf life of only five years, the club’s next crest remains somewhat of a cult classic.

Newcastle United was formed in the summer of 1892 when Newcastle East End absorbed the assets of city rivals Newcastle West End, including the lease of St. Inside an inner shield, gilded in gold, the club’s black and white stripes were added while the club’s name was added in a grand, scrolling blue banderole.

The first club-specific crest was created in 1976 and it retained an illustration of Castle Keep – which still stands imposingly in the city today. As for the new flag, Alex said: “It will be unveiled before kick-off in the Aston Villa game on Monday, February 20. The four lower stars are representative of our League Championship wins - and the six blue above are for our six FA Cup wins. Circular in shape and with a bold simplicity, it contained only the letters ‘NUFC’, with the solitary magpie retaining a presence in the opening of the upturned ‘C’.