About this deal
ENHYPEN's Kim Sunoo is not just voicing out hope through his music but also shows it by supporting various campaigns.
After BIGBANG, for the purpose of better identification, Jayu said, "There were multiple ideas fans put forth to make their 'ocean' stand out. I'm talking official Pantone codes, fan wars that started when rookie artists picked colors too close to their seniors, etc.
Believe it or not, even BTS, the now world-famous darlings of K-Pop, have been the recipients of a "black ocean. On ENHYPEN's recent Episode 69 of "EN- O' Clock" (a variety show by ENHYPEN), Sunoo is wearing a pajama with vegetables design that find his fans unique and cute.
According to Jayu, "SM was the last big agency (or agency period) to adopt official lightsticks in 2018, and by the time SM did it, virtually every group had a lightstick.
This is the official collectible from Be:Lift, a joint venture of both Big Hit Entertainment and CJ ENM. This includes fans taking customization into their own hands as well, by literally painting and bedazzling their sticks.
The packaging is 100% recyclable and the buttons of the shirt are made from the fruit of Tagua palm trees that grow in the tropics.Sunoo is sunshine personified, not just because of his bright smile or happy aura, but because of his words that can bring light to your dark life. Sunoo is a thoughtful person in a way that he's wary of his surroundings and the actions he'll do to not make the other party uncomfortable. Fans care so deeply about their idols seeing the colored ocean that they'll go to great lengths to make that happen, with or without the idol company's support.
Their lightstick strategy was to set themselves apart from other fandoms using the shape of the design, rather than just color.
Jayu explained, "In every generation of fandom, there are different tactics to demonstrate solidarity and strength [of fan groups].