Sorry Fully Booked | Window Door Sign - printed vinyl, single sided, mounted onto a 3mm rigid dibond, indoor or outdoor use, supplied with twine and window sucker (Black)

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If you have decided to not outsource your marketing, you need to decide what are your minimal marketing and how long does that take. Our physical stores had been our focus and main source of income. Closing the stores temporarily would mean a stop in operations for all of our branches, no income coming in to the business, and everyone being worried about their jobs,” Daez said. But sadly, it had to be done. ‘The End’ for certain branches All of the examples aren’t necessarily related to marketing your business, but any time saved from using technology across any part of your business will free time that you can then use to market your business. What can Fully Booked’s avid bookworms expect from the bookstore’s next chapter? An acceleration of their e-commerce growth, Daez said, and less of a dependence on their physical stores for future growth.

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But because of this focus, other aspects of the businesses had to suffer – Daez said that one of the initial challenges they had was temporarily closing down “non-essential” physical stores. These decisions, albeit difficult, were vital in keeping the brand as a whole alive. Firstly, you can ask for referrals. This is particularly effective when you are coming to the end of working with someone. Tell them that since your working relationship is coming to an end, you’ll have space for a new client and is there anyone they think would benefit from working with you. When you are fully booked time is your most precious resource. Outsourcing is one way of expanding your resources. However, technology can also do some of the work for you. It may be that you look for using technology to automate a process that you do over and over again, or you might look to see if there is some technology that could replace something else you currently do. The other two stores – Century City and Vertis North – closed down in January due to the end of their lease contracts as well. Due to the performance of the store, the lease offer, and the current pandemic situation, we didn’t think it was worth it to keep these stores open,” Daez added. Challenges, promises, and everything in betweenSecondly, use your current clients to spread the word about you. You might be too busy to do marketing, but that doesn’t mean your clients are. Think about what you can be doing to help ensure that your clients are sharing with others (in-person and online) that they are working with you and the great results they are getting. The worst part was that most patrons couldn’t physically say goodbye – by the time Fully Booked announced the closures on January 13, Fully Booked’s branch in Torre Lorenzo, Taft Avenue already closed the day before, the Century City Mall branch was closing shop on that day, and the Ayala Vertis North branch only had a few weeks left. Their S’Maison branch was also temporarily closed until further notice. We assure all the readers in the Philippines thatFullyBookedis not going anywhere. As long as our stores remain profitable, we will keep them open. We are very committed to getting books into the hands of readers, no matter their age, location, or genre preference,” Daez said.

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The pandemic – with shutdowns and disruptions in manufacturing and logistics – exacerbated this problem. It’s quite tough to make sure that abookwill be available on our shelves on release date,” Daez said. If anyone said that books weren’t essential, a lot of us would violently beg to differ, including Fully Booked. Daez said that one of the biggest challenges of being in retail as a bookstore is being tagged as a “non-essential” business in the pandemic. That, plus the constant and sudden changes in restrictions. Seeing your favorite branch close down almost felt like having to say goodbye to a best friend, sans any closure. Daez understood how much their physical presence meant to patrons, especially to those “who have already established a close connection with their favorite branches and customer service staff.”Now depending on what fully booked means to you fully booked may mean that you don’t physically have any time left to do your marketing. In that case, it may be that the only way you can continue to do your marketing when you are fully booked is by outsourcing it. Depending on what marketing you do for your business you might look to hire a virtual assistant (VA), a social media manager (SMM), an online business manager (OBM) or an ads manager. Outsourcing can feel like a big step for many business owners and whilst it will free up time eventually you will need time to find the right person and to manage a successful onboarding process. Fully Booked has expanded to offer one-of-a-kind merchandise to suit the lifestyle of its readers. We offer high-quality stationery, arts and crafts, novelty notebooks, vinyl records, and other collectibles as unique as its patrons.