Navy Seal Draught Shield Tape - Flexible, self-Adhesive Draught-excluding Tape for Windows and Doors

Product Information

The only real catch here is that this type of draught excluder can be more difficult to install over other versions. Installation requires measuring, cutting if necessary and drilling into the door. If you’re not so handy with tools, we’d give this one a miss. We also noted that the thermal imagery in this study used the ‘Ironbow’ colour palette, which differed from the ‘Rainbow’ colour palette used in the ad. We noted from the two reports supplied by JML that different colour palettes could be applied to the same thermal image, and that whilst the same results would be reflected in the images, different colour ranges were used to display the information. However, we understood that the Rainbow palette utilised a wider variety of colours and was commonly used to differentiate between minimal heat differences. As such, we considered that the contrast between the before and after images in the ad may have appeared more dramatic than the reality of the temperature difference. We then examined the in-house study. We noted that neither the methodology nor the temperature at which the tests took place were referenced within the study. Because of that, we were unable to sufficiently analyse the conditions under which the test took place. One of the more cost-effective options on the list, this door brush draught excluder is particularly common and useful for fixing up draughty external doors. The bristles can be cut to fit against the doorframe or floor, allowing it to sweep gently when opened, without dragging across the floor. For the following locations next day delivery may take up to two working days: Aberdeen (AB 30-35, 41-54), Northern Highlands (AB 36-38, 55-56), FK (17-21), HS (1-8), IV (All), KW (0-14), PH (15-32, 34-48), Eire (Republic of Ireland) (EI (ZZ75) (All)), Glasgow (G 83), Guernsey (GY 9), Oban (HS 9, KA 28, PA 20-99, PH 33, 49-99), Isle of Man (IM (All)), Arran (KA 27), Orkney Shetland (KW 15-99, ZE (All)) and Cornwall (TR 21-25).

Draft Shields - METTLER TOLEDO Draft Shields - METTLER TOLEDO

The ad breached BCAP Code rules 3.1 (Misleading Advertising), 3.9 (Substantiation), and 3.12 (Exaggeration). Action

Protection Against External Influences

Two complainants challenged whether the ad misleadingly exaggerated the efficacy of Navy Seal Draught Shield Tape. The ad must not be broadcast again in its current form. We told John Mills Ltd t/a JML to ensure that they did not misleadingly exaggerate the efficacy of the Navy Seal Draught in the absence of adequate substantiation. Its sponge cotton rolls can be trimmed to better fit the length of your door, after which the draught excluder can be attached to the bottom of the door, where it’s secured by elastic, hook and loop tape. Conveniently, the external material is machine washable. Notwithstanding that, we noted that two sets of before and after imagery had been included in the study. The “after” image in the first set contained an increased proportion of warmer colours, which indicated a high temperature, and therefore suggested that a certain level of heat had been retained after application of the tape. However, we noted that there was no red light emanating from the doorframe. As such, we considered that it did not match the imagery used it the ad, nor did it sufficiently substantiate that the tape prevented heat loss across the whole doorframe as indicated by the ad. The second set of images was reflective of the way in which the tape is used in the United States, where we understood that the tape was used to keep homes cooler, rather than warmer. As such, the “before” image radiated a red colour and the “after” image radiated a blue and green colour. We noted that the second set of before and after images matched those used in the ad but that the “before” and “after” images had been swapped to reflect the U.K. consumer’s use of the tape. We considered that it was misleading to use that imagery within the ad to portray the tape’s ability to prevent heat loss because the temperature demonstrated by the image had not been achieved by application of the tape. We further considered that, because the image was taken at a high temperature, and subsequently used to depict the ability of the tape to retain heat, that it misleadingly exaggerated the level of heat that could feasibly be retained by using the product. READ NEXT: Best oil-filled radiator The best draught excluders you can buy in 2023 1. Fowong Under-Door Draught Excluder: Best overall draught excluder

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Shift to the next level measurement process (from manual to automated, or to on-line measurement; automation) Clearcast said they were provided with independent test reports which they considered demonstrated the efficacy of the tape in preventing significant levels of heat loss. Specifically, they stated that one of the reports measured air flow as 0.52 metres per second (m/s) without the tape and as 0.003 m/s when the tape had been applied. They also referred to the thermal imagery and stated that the report showed that, when the tape was applied, the door was warmer. As a result, they concluded that the tape performed effectively and preventing draughts and heat loss. Draught location – Consider the location from where cool air is getting into your home. If the issue is mainly draughty windows, or draught from the side of a door, foam tape that you can cut to size and place anywhere will be the best option. Because JML had not been able to sufficiently demonstrate that the draught excluder tape significantly reduced heat loss across doors or doorframes in conditions that were reflective of a UK consumer, we concluded that the ad misleadingly exaggerated the efficacy of the product. We then assessed the second independent study which evaluated the effectiveness of the tape in preventing draughts and heat loss. Firstly, to test the efficacy of the tape in preventing draughts, airflow was measured both before and after the application of the tape. We noted that after the application of the tape that air flow reduced from 0.52 m/s to 0.03 m/s and considered that demonstrated the tape could be used effectively to reduce airflow and draughts. However, we understood that this test did not measure heat loss or the temperature of the home, and as such considered it did not substantiate the tape’s ability to retain a significant amount of heat across surfaces.

The only downside to this particular draught excluder is that it isn’t machine washable, which can be an issue for an item that will collect dirt from spending all its time on the floor. Nevertheless, treated delicately and dusted on its outside every so often, this shouldn’t be a big problem.