Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too

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If you’re not crushing it, it’s not because you’re too old or poor or have too many other responsibilities. It’s because you haven’t fully committed to making the leap yet.” When you reach out to people who can help you, offer them something in return. If, for example, you hope to gain exposure by working with established influencers, devise a unique offer that benefits them as well as you. They’ll almost always ignore you. Nonetheless, persist every day, for months, for years, or more. Use any or all of the following platforms to build your brand: As we’ve already mentioned in our summary of the first chapter, TV’s got nothing on YouTube, the video platform so big you should not even think about ignoring. So all in all, I found CRUSHING IT! to be a fun, inspiring read. If you are already familiar with the first book, you can probably just skim over the earlier sections of the book, since they are a recap of the original principles. It was interesting to see all the examples of successful entrepreneurs. Readers of CRUSH IT! published in 2009 will want to know what is different about CRUSHING IT! In this new book, author Gary Vaynerchuk includes lots of stories of folks successfully using the Crush It! principles. So this book is less of a “lecture,” and more of practical suggestions from others. In contrast to his earlier book, Gary isn’t the only one talking: “I want to introduce you to other entrepreneurs who have met with unbelievable success by following Crush It! principles.” In most chapters, a great deal of space is devoted to these stories. The idea is, see how others implemented the concepts.

Whether it’s to share your knowledge or to help people, to have fun with a creative outlet or to create community, to build something that leaves a legacy or to make other people enjoy their lives more—these are all great reasons to start a business.

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Gary is pretty big into Snapchat, and he believes that this is one of the most underestimated mediums available for building a personal brand. Study social media trends and act on them before they get mainstream. The sooner you fall behind, the more time you'll need to catch up. This for instance applies to which social media platforms you use. Gary is a Belarusian-American entrepreneur. He has been highly successful in multiple areas. Firstly, he is a Times bestselling author. On top of this, he is an in-demand public speaker and internet personality. He started his career as a wine critic, who expanded his family’s wine business considerably through the internet. He co-founded a restaurant reservation software company, Resy and Empathy Wines. Gary is now more well-known for his groundbreaking digital marketing and social media use. StoryShot #1: Today, The Possibilities Are Limitless Out there, it’s an entirely different landscape. Business prospects are pounding on your door. All you have to do is let them in and then figure out how to make the most of them. Gary’s latest take on social networking is detailed in Crushing It! He explores the platforms and their possibilities. He also featured the most recent platforms, including Alexa Skills.

You may publish your own books, start your TV show, and conduct a radio talk show or podcast. The sooner you get started, the sooner you can convert your passion into a source of income. We have seen a tremendous surge in business, be it of any kind, in the last two decades. With this growth comes the companion-competition. When this is a boon for the economy, it's not the same for a new entrepreneur. The time that a new enterprise takes to reach the break-even point has increased to twice or three the earlier and many quits trying before that.Speaking of mastering things—there’s apparently one you don’t really need to master. And that one is the eighth thing that matters, the eighth essential: content.