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BIG MISSED STEAK

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The lines of sunflower oil fat are also arranged so that the interior stays moist and gives the steak a rich and succulent mouthfeel. Clever copywriting such as, “It’s like milk, but made for humans,” coupled with an ‘Oat-Punk’ attitude on their social channels, which frankly reads like they don’t give a crap whether you buy their product or not are bringing consumers to the fold. Bloodthirsty vampire bats have been spotted just 30 miles outside of Texas and scientists fear the...

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Marketing Plant-Based Food On Social

Eminem's daughter Hailie Jade, 27, gets emotional talking to her sibling Stevie, 21, about their childhood and new relationship The significant shift in consumer demand is not the rise of veganism but that of flexitarianism. Sainsbury’s ‘ Future of Food’ report states that, “Vegans and vegetarians look set to make up a quarter of the British population in 2025, and flexitarians just under half of all UK consumers.” PICTURED: Sophie Turner shares passionate kiss with aristocrat Peregrine Pearson in Paris... weeks after her split from Joe Jonas Buoyed by the success of challenger brands in the space, commercial brands and supermarkets have followed suit. With Asda trialing vegan butchers in Watford and Gregg’s expanding their vegan offering, the popularity of vegan and meat-alternative products does not look like it’s slowing down any time soon. Giant corporations such as Unilever and Nestle are expanding their plant-based offerings to meet this consumer demand. As they do so, they should bear two critical pieces of advice in mind:

Forget puppy dog eyes! Cats have nearly 300 facial expressions, including a 'play face' they share with humans, study finds This magic formula of controversy, playfulness and social media-first marketing is winning the battle with consumers. Challenger brands embrace the slight distrust of their products and send it up to create advocates, all ready to welcome them just how they are. Has the mystery of how the moon formed finally been solved? Scientists find new evidence our lunar satellite...

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