Smith's Savoury Selection Bacon Fries 24g (Case of 24)

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a b Brooks, Richard (9 September 2014). The Great Tax Robbery: How Britain Became a Tax Haven for Fat Cats and Big Business. Oneworld Publications. p.136. ISBN 978-1-78074-619-7. Archived from the original on 15 July 2023 . Retrieved 15 November 2016. a b Martin Glenn. The Best Job in the World - The PepsiCo Walkers crisp Marketing Case Study. p.06. ISBN 9780954951801. a b c d "The history of Walkers Crisps and some amazing statistics". Leicester Mercury. Archived from the original on 13 March 2022 . Retrieved 15 September 2020. Walkers launches six new limited-edition crisp flavours to mark 70th anniversary". Independent. Archived from the original on 17 August 2022 . Retrieved 4 July 2019.

In January 2003, Smiths brands Salt 'n' Shake, Scampi Fries and Bacon Fries were relaunched under the Walkers identity. In January 2003 Walkers bought Wotsits from Golden Wonder, which replaced Cheetos during December 2002. In April 2004, Walkers launched a Flamin' Hot version of Wotsits, which replaced BBQ beef, and then Wotsits Twisted, a range of cheese puffs in July 2004. In September 2007, Walkers launched Sunbites, a healthier range of lower/better fat crisps made using whole grains. [32] The Leicester-born former England international footballer Gary Lineker has been the face of the brand since 1995, featuring in most of its popular commercials and successful advertising campaigns. For the 2011 Comic Relief, four celebrities each represented four new flavours. The Walkers brand (under PepsiCo) sponsors the UEFA Champions League and the Super Cup for the UK and Irish markets. In 2019, Walkers reunited with the Spice Girls, with the 1990s girl band featuring in a campaign. [12]Glenn, Martin (2005). "The Walkers' Story". The Best Job in the World - The Walkers crisp Marketing Case Study. Compton House Publishing Ltd. pp.6–7. ISBN 978-0-9549518-0-1. Archived from the original on 19 March 2022 . Retrieved 12 January 2016. The 100 Greatest TV Ads". London: Channel 4. 2000. Archived from the original on 18 June 2001 . Retrieved 4 August 2019. Butt, Stephen (30 October 2013). The History of Leicester in 100 People. Amberley Publishing Limited. p.88. ISBN 978-1-4456-1698-8. Archived from the original on 15 July 2023 . Retrieved 15 November 2016.

Indies clash over Walkers Extra Crunchy coup", The Grocer, William Reed Business Media, 21 August 2010, archived from the original on 16 January 2013 , retrieved 3 May 2012 Red Sky Potato Chips from Walkers". Talkingretail.com. 5 March 2009. Archived from the original on 24 March 2012 . Retrieved 12 July 2012.Walkers crisps heart shaped challenge: The best UK entries". Herald. Archived from the original on 14 April 2023 . Retrieved 14 April 2023.