Emotion by Design: Creative Leadership Lessons from a Life at Nike

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Desmet, P.M.A., & Dijkhuis, E. A. (2003). Wheelchairs can be fun: a case of emotion-driven design. Proceedings of the International Conference on Designing Pleasurable Products and Interfaces, June 23-26, 2003. Pittsburgh, Pennsylvania, USA. New York: ACM publishing.

Palfai T. P., & Salovey P. The influence of depressed and elated mood on deductive and inductive reasoning. Imagin Cogn Pers. 1993–1994; 13: 57–71. Bradley MM, Lang PJ. Measuring emotion: the Self-Assessment Manikin and the Semantic Differential. J Behav Ther Exp Psychiatry. 1994; 25: 49–59. pmid:7962581 Salovey, Peter/Marja Kokkonen/ Paulo Lopes/ John D. Mayer (2004): Emotional Intelligence. What Do We Know? In: Antony S. R. Manstead/ Nico Frijda/ Agneta Fischer (Hrsg.), Feelings and Emotions. The Amsterdam Symposium. Cambridge: Cambridge University Press, S. 321–340. He went further to propose seven primary emotional systems/prototype emotional states, namely SEEKING, RAGE, FEAR, LUST, CARE, PANIC/GRIEF, and PLAY that represent basic foundations for living and learning. Alves H, Koch A, Unkelbach C. Why Good Is More Alike Than Bad: Processing Implications. Trends Cogn Sci. 2017; 21: 69–79. pmid:28063663Desmet P.M.A., Porcelijn, R., & van Dijk, M. (2007). Emotional design; application of a research based design approach. Journal of Knowledge, Technology & Policy, 20(3), 141-155. Västfjäll D. Emotion induction through music: A review of the musical mood induction procedure. Music Sci. 2001; Spec Issue, 2001–2002: 173–211.

Averill JR, Ekman P, Panksepp J, Scherer KR, Shweder RA, Davidson RJ. Are there basic emotions? The nature of emotion: Fundamental questions. Series in affective science. New York, NY, US: Oxford University Press; 1994. p. 5–47. Schneider, Louis/Sverre Lysgaard (1953): The Deferred Gratification Pattern. A Preliminary Study. In: American Sociological Review 18, S. 142–149. Pink in web design can also be used to make links with childhood and with sugary treats, giving pink a sweet, sometimes innocent appeal (not surprisingly a self-perpetuating cycle). It is also traditionally used with romantic themes, alongside red and light purple. Higher cognitive functions operate within the cortical regions, including the frontal cortex for awareness and consciousness functions such as thinking, planning, emotional regulation and free-will (intention-to-act), which mediate emotional feelings. Hence, cognition is an extension of emotion (just as emotion is an extension of homeostasis aforementioned). Tertiary processes are continually integrated with the secondary processes and reach a mature level (higher brain functions) to better anticipating key survival issues, thus yielding cognitive control of emotion via “top-down” regulation. In other words, brain-mind evolution enables human to reason but also regulate our emotions.Surprise was excluded from the analysis because its emotional valence is unclear. In the literature, surprise has been treated as both a pleasant (e.g., [ 61]) and an unpleasant emotion (e.g., [ 62]).

Over his long career at Nike, Greg has implemented the art of design, simplicity, and creative collaboration, to connect to Nike’s millions of loyal consumers … This inspirational approach, brought to life in the book, has been Greg’s legacy, and it’s given Nike a tremendous edge over its global competition.” — Bob Greenberg Pongratz, Hans J. (2004): Subordination. Inszenierungsformen von Personalführung in Deutschland seit 1933. München/Mering: Rainer Hampp. Conceptually maps the homeostatic regulation of internal and external inputs that affect cognition, emotion, feeling, and drive: Inputs → Homeostasis ↔ Emotion ∗↔ Cognition. This lead to the experience of one’s self via overt behavior that is biased by a specific emotion stimulated by bodily changes that underlie psychological/physiological states. ∗Represents emotion associated with a combination of feeling and motivation/drive; ↔ indicates a bi-directional interaction; and → indicates a one-directional relationship. Adapted from Damasio and Carvalho (2013). Learn to prevent negative emotions in the user experience of your product. As a User Experience (UX) designer, you wantGagnon L, Peretz I. Mode and tempo relative contributions to “happy-sad” judgments in equitone melodies. Cogn Emot. 2003; 19: 25–40. pmid:29715736 Maffei C., Roder E., Cortesan C., Passera F., Rossi M., Segrini M., et al. Kinematic elicitation of basic emotions: A validation study in an Italian sample. Psychology. 2014; 5: 1065–78.