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Throughout the season, the ice cream shop was one of the main hangout spots. You’ll likely recall scenes with the very memorable Erica asking for more free samples. Scoops Ahoy sails into Baskin-Robbins at 1201 S Victory Blvd in Burbank, CA starting TODAY! Swing by now before we lift anchor on 7/14. Ahoy!
From the hairstyles and clothing to the music and movie references, Stranger Things is so clearly based in the 80s, and the fans are all about it. Everyone has good theories about why the Stranger Things account decided now was a good time to share a video of the destroyed Scoops Ahoy set from Season 3. However, I think the video is teasing the official announcement of a Scoops Ahoy line of ice cream products. Often referred to as a type of exercise made famous in the 80s, Jazzercise is a real-life dance company that’s still going strong with over 8,300 franchises worldwide. The 80s version of their logo holds a soft spot in the hearts of many with those cute stars and rainbow colors.
U.S.S. Butterscotch
On July 4, 1985, Scoops Ahoy, alongside the entire Starcourt Mall, was burned by a fire started by fireworks in the battle against the proxy body of an interdimensional entity. Steve and Robin were later hired to work at Family Video because they lost their jobs due to the mall burning down. Much of season 3 is set in a mall, which was the epicenter of teen life before the launch of the internet and social media. Even the Starcourt Mall logo exudes all the 80s feels you’ve ever wanted (and then some). One of the coolest things about the show is the iconic Stranger Things logo itself. The blood-red neon, stencil letters, and panned-out animation make it anything but forgettable. A classic American brand, The Gap, made its way into this season’s long list of featured brands (cue the shopping montage). This logo has seen some major changes over the years, getting rid of its all-lowercase rounded typeface and tight kerning. You can’t help but love that retro logo feel, though.
Having significant air time in season 3, Burger King came in strong and was a brand you couldn’t miss! This fast-food logo has had a few changes since the 80s, but the iconic colors and graphic sandwich effect have held steady. Part of making this world feel believable is making every communication feel like it’s from 1985. Oh, and look for a very special number at the end of the ad.” David Nagel, senior director of consumer engagement, Baskin-Robbins, said: “Netflix and the Duffer Brothers [co-creators] went to great pains to bring an 80s authenticity to the show and we’ve worked tirelessly over the last 12-plus months to extend that authenticity into our own work so super fans will feel like this is all a real-world extension of their favorite show.” Stranger Things: unfortunately those are not on the menu at the moment but how about some USS Butterscotch.Speaking of Coca-Cola, the (old) New Coke made an appearance in many scenes of season 3. They’re now selling the limited-edition cans along with some 80s-themed merchandise. A 15-second commercial was made to promote USS Butterscotch, a limited-time offer flavor being sold in Baskin-Robbins stores nationwide. The Baskin-Robbins R&D team took the flavor name from the show and created the flavor.
SCUDESAINZ: can i get a scoop of steve and scoop of robin??? AND A SCOOP OF WHAT THE HELL IS GOING ON HERE
The Void
In the fourth season episode, "Dear Billy", Erica uses an old recycled Scoops Ahoy cup as a paint cup. Scrunchies, hair clips, and glitter, oh my! No mall is complete without a Claire’s — even today. The slightly elongated letters and loose kerning in this 80s logo have since been changed to a more bold and simple font — but really, the aura of the store has remained the same over time. Did we miss any Stranger Things season 3 iconic logos in this roundup? Let us know on social @lookadesign! On the Netflix series Stranger Things, a show oozing 80s vibes, there was a strong showing of retro 80s logos from some major brands. And, can we say: the old-school Orange Julius logo is really great! The typeface they use today is much less exaggerated, but still has all of those fun vibes that are associated with the brand.
purposely made it like a local TV ad from the 1980s, complete with bad acting, bad camera moves, and 4:3 aspect ratio,” said Curt Mueller, senior vice-president, creative director at 22Squared. A total of five elements were developed for this campaign. First, the shop had to be built. On 2 July, a Baskin-Robbins store in Burbank, California and another in Toronto uncovered a facelift.
Stranger Things is made for branding
In late 2023, a Stranger Things-themed and branded ice cream, Scoops Ahoy Ice Cream, was made available in US stores. [2]
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