About this deal
Horovitz, Bruce (February 28, 2014). "Mattel gets construction toy brand Mega Bloks". USA Today. Archived from the original on March 7, 2014 . Retrieved March 12, 2014. Mega Bloks builds on its stationery and activity growth strategy with acquisition of The Board Dudes" (Press release). MONTREAL: Mega Bloks Inc. PRNewswire. January 24, 2006. Archived from the original on October 23, 2013 . Retrieved February 23, 2016. Lego loses trademark ruling in EU". New York Times. 2008-12-12. Archived from the original on 2018-01-03 . Retrieved 2016-02-25. Mega Construx micro figures do not follow the iconic Lego modular mini figures: instead their figures allow up to 16 articulation points, i.e. poses and customization. [4]
Marowits, Ross (September 22, 2008). "Suit against Mega Brands officers alleges insider trading". Toronto Star. Canadian Press. Archived from the original on March 3, 2016 . Retrieved February 23, 2016. Three years later, on February 10, 2017, Mattel announced that it was introducing Mega Construx, [14] a new sub-brand of construction sets designed for children four and up as well as adult collectors. Construx's first license property line was Pokémon, launched in mid-2017. [4] Product types [ edit ] Construction [ edit ]
Mega Brands ponders selling craft business". Toronto Star. Canadian Press. March 5, 2008. Archived from the original on March 3, 2016 . Retrieved February 23, 2016. Company Overview of MEGA Brands America, Inc". Bloomberg Business. Bloomberg. Archived from the original on March 4, 2016 . Retrieved February 23, 2016. Honda Element - Mega Bloks - Purpose (2003) - 0:30 (USA)". adland.tv. 2003-10-27. Archived from the original on 2014-03-04 . Retrieved 2014-03-05. In 1967, Victor Bertrand and his wife Rita founded the company as Ritvik Holdings (RH). Ritvik is a portmanteau word based on a combination of Rita and Victor. RH began by distributing toys made outside Canada and also facilitated contracts between foreign brands and Canadian manufacturers. [5] Ritvik followed the late 1990s licensing trend in 1998, with its first licensing agreement being for Teletubbies, followed by an agreement with Fisher-Price with its Sesame Street characters license. A NASCAR line was also introduced. [5] Ritvik Toys, Inc. was amalgamated with Ritvik Holdings Inc. on June 30, 1998. [6]
PR Newswire (2017-02-10). "Mattel Rebrands Mega Bloks® and Mega Construx™". Archived from the original on 2017-11-14 . Retrieved 2017-11-13. The toy market was in a down cycle from 2002 to 2003, with the construction toy segment losing 10 to 15%, but Mega Bloks experienced increased sales. Since 1986, the company had seen a run of 17 years of growth, becoming number two in the construction toy segment behind Lego. [5] By 1989, Mega Bloks were in 30 countries and popular in Europe, the US and Canada. Up to 30 play sets were available. A piano set with Mega Blok-compatible keys for the pre-school market was released in 1988. In 1989, Ritvik sold all of its other toy and plastics lines. [5]Ritvik later became a vertically integrated company as it expanded by adding plastic injection molding operations, design operations, tooling manufacturers, and marketing services. The company had a leading share of the plastic injection molded market by the early 1980s. [5] Montreal's Mega Brands triumphant after Lego loses trademark challenge". Archived from the original on September 19, 2010 . Retrieved December 31, 2011.