Wong Lo Kat Herbal Tea Drink - 6 x 310ml Cans

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From traditions to modernity, TCM brands frequently encounter the plight of institutional rigidity and homogeneous product offerings. Guangzhou Pharmaceutical is no exception. The key to breathing new life into old brands is to step out of their comfort zone and captivate the hearts of the young. Guangzhou Pharmaceutical gives a textbook answer. Wong Lo Kat has always heavily stressed marketing, especially on social media, and over the years, as new platforms have emerged, the brand has expanded the platforms it uses from Weibo to bilibili. What changes do you see in your audience profile and how has the marketing approach on different platforms evolved?

After all, such a product with the concept of TCM health preservation can completely defeat the so-called carbonated beverages like Coca-Cola. At the end of the 20th century, tea beverages entered production and entered the Chinese market, and occupied a place in the Chinese beverage market, setting off a wave of consumption of tea beverages, with an explosive growth in annual sales, and its market position in the beverage industry was only ranked in the water and Qiao market.Why Wong Lo Kat was successful? First of all, it positioned the product-"beverage", which is no longer between medicines and beverages and cannot be clearly defined.

Anecdotal evidence seems to suggest that Jia Duo Bao is outperforming its rival, though exact revenues are not available.

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JDB was equally active at the retail level. I found red-can Jia Duo Bao herbal tea alongside Coca-Cola in a prominent display in the convenience shop in our office building. There was no sign of red-can Wong Lo Kat produced by Guangzhou Pharma. The same was true in a bigger supermarket near my home in Yangpu District in Shanghai.

The German Federal Patent Court (BPatG) recently ruled on the distinctive character of the sign "SUMMER walker TIMELESS & CONVENIENT" shown below, after the German Patent and Trademark Office (DPMA) had previously rejected the application because the element "walker" is the English term for a walking person. According to the Office, the public understands the overall sign as a descriptive reference to a "timeless and comfortable summer shoe for walking or running". The graphic design also did not create an overall visual impression that went beyond the meaning of the word elements.

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The two companies extended their agreement in 2000, allowing Hung To to continue using the brand until 2010. In a subsequent contract signed in 2002, that date was extended to 2020.

The trademark proprietor unsuccessfully appealed against the decision of the Cancellation Division granting the application for invalidity. After a pause in the proceedings due to the pending proceedings before the EUGC in the "MONOPOLY" case ( judgment of 21.4.2021 - T-663/19, discussed on Engage), the Board of Appeal now ruled in favour of the invalidity applicant. The concept of bad faith had to be interpreted on the basis of the criteria of the individual case, taking into account a general public understanding of the term and the objectives of the EU Trademark Regulation. The "MONOPOLY" decision had provided a precise explanation of the concept. With the gradual development of the herbal tea industry, Hongdao Group has set up multiple production bases across the country in line with the national marketing strategy.

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The applicant's argument that the golden yellow color of the products contributes significantly to the distinctive character must also be rejected. The marketing and promotional use of the colored mark did not constitute a significant variation which altered the mark, but was rather natural, since the golden yellow corresponded to the natural color of the potato products. Finally, the BoA references to a market study on the degree of association of the contested mark were also not objectionable. Furthermore, the Opposition Division correctly assumed that the goods and services were partially identical. The two terms "UNOW" and "NHOW", which are meaningless to the public and have an average degree of distinctiveness, are not sufficiently similar, and the public could more easily perceive the individual elements in such abbreviated signs. Whether resulting differences in signs also leads to a different overall appearance, however, must be examined on a case-by-case basis. For Hongkongers with long memories, the term “floating restaurant” refers to a wide range of boat-dwelling food outlets, and they still exist. There’s one that cooks food every evening near this writer’s home in Causeway Bay even today. In its decision, the EUGC first examined the relevant public and concluded that the Board of Appeal had erred. The Board of Appeal had found that the trademark applied for was directed at professionals in the industry, whereas the earlier trademark was directed at the general public, meaning different publics would be relevant. At the same time, however, the Board of Appeal had also found that the appeal should be dismissed even if the public overlapped. The Court disagreed, finding that some of the goods covered by the later mark, such as lighting, heating or cooking apparatus, were indeed also directed at the general public and that the relevant public therefore overlapped, at least in part. However, the Board of Appeal's erroneous assessment is not sufficient to annul the contested decision, as it does not materially affect the outcome. Even taking into account the opinion of the EUGC, no other decision could have been reached.