M&M's Milk Chocolate Candy, 42-Ounce Package

Product Information

In 1998, M&M's were styled as "The Official Candy of the New Millennium", as MM is the Roman numeral for 2000. This date was also the release of the rainbow M&M's, which are multi-colored and filled with a variety of different fillings.

Smith, Andrew F. (2002). Peanuts: The Illustrious History of the Goober Pea. University of Illinois Press. ISBN 9780252025532.In 1976, the color orange was added to the mix to replace red, which was discontinued in response to the "red dye scare" over Red Dyes #2 and #4 having been evaluated to be carcinogenic in nature. Although M&M's were made with the less controversial Red Dye #40, the public was wary of any food being dyed red. Red M&M's were re-introduced in 1987. [15] [19] 1980s: Expanding internationally

M&M's Chocolate Candies go green just in time for Valentine's Day". PR Newswire. January 16, 2008. Archived from the original on September 13, 2008 . Retrieved August 14, 2008. M&M Minis". Mms.com. Archived from the original on November 24, 2012 . Retrieved February 21, 2012. Mo, Di; Rozelle, Scott; Zhang, Linxiu (2019). "Chocolate Brands and Preferences of Chinese Consumers". In Squicciarini, Johan F. M.; Swinnen, Mara P. (eds.). The Economics of Chocolate. Oxford: Oxford University Press. pp.170–179. ISBN 978-0-19883-340-6. Is the new M&Ms colour really about "inclusivity" or empty solidarity?". September 30, 2022. [ permanent dead link]

In 2004, M&M's adopted the 1967 Petula Clark song " Colour My World" for its TV ads, albeit using newly recorded versions with other singers. [42] Joint marketing campaigns IMARC (2018). Milk Chocolate Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024 (Report). Arlington: IMARC. Haver, Gianni; Middleton, Robert (2015). Swissness in a Nutshell. Basel: Schwabe. ISBN 9783905252644.

The original colors of M&M's candies were red, yellow, violet, green and brown. [68] Violet was discontinued and replaced with tan in the late 1940s. Cinone, Danielle (September 13, 2018). "M&M's is revealing three 'internationally inspired' flavors in 2019 — including Mexican jalapeno peanut". Daily News. New York . Retrieved August 15, 2019.

In the USA these M&M's are gluten-free by ingredients, and celiacs have been eating them for years without issues (these don't have a "may contain wheat" warning):

M&Ms Royals were marketed in the early 1980s with an advertising campaign that said: "Now chocolate's got a whisper of mint." They were colored pale green or brown and showed a crown rather than an M&Ms logo. Peyser, Eve (January 27, 2023). "The M&M's Aren't Done With Us Yet". The New York Times. ISSN 0362-4331 . Retrieved January 27, 2023. Mikkelson, David (May 11, 2011). "M&Ms and E.T." Snopes. ...when Mars, Inc. passed on the chance for its flagship product, M&Ms, to be the candy used in 1982 film E.T. the Extra-Terrestrial. Its turn-down cleared the way for Hershey Foods Corporation to make a remarkable splash for its Reese's Pieces