Content Design

Product Information

Government should take advantage of the more open, agile and cheaper digital technologies to deliver simpler and more effective digital services to users." And then of course, being able to get to the crux of the information whilst retaining the tone. But most of our job, 80% of our job, is usually getting people on board in organisations." What's one piece of advice you'd give other content people who want to achieve similar accomplishments to yourself? In content design, we use agile ways of working. This kind of approach includes going through a process with the following stages: alpha, beta and live.

Not quite. Yeah. You're welcome. How are you all navigating what's happening over there as an organization? Are you changing the focus of your services? Are you steady on? Are you looking at growth? Talk to me about what Content Design London is doing in terms of services and activities and pursuits. Job stories are a better choice if you only have one audience to deal with. You know you need to switch from user stories to job stories, if every single user story you write begins with the same thing. If you’re writing ‘As a shopper, I…’ in every user story, switch to job stories.

The result

Jas has several years of experience working in the telecommunications sector. He is now focused on empowering teams to design and create user-centred products and services. Jas is dedicated to learning and helping others grow and enjoys helping organisations solve problems to create better user experiences. Senior content designers And I've got one more for you. I've got one more. And this one is amazing. So we've got one coming out that at the moment is still in draft, but this is one that I'm really excited about. It is like conversations with, and we are bringing some neuro divergent people up, and it's just conversations about their experience, because we don't have concrete recommendations to make for content people for certain conditions. So for example, aphasia, ADHD, and deaf, blind, because we will give you advice for one person and it won't be right for somebody else. But we want to really bring some of that neuro divergent or disability type awareness into your practice, and then you can take away whatever it is that you want to take away and apply it to what you're doing. So that one's very exciting too. So next year is book central and other exciting things that I can't tell you yet.

In my Product Manager role, I missed working more on content. Some of the people at Citizens Advice were amazing, but the role I had been doing, it wasn't content. Then at some point next year, you will get the second version of my book, which is being written by me and my whole team.Thanks to Rich Higgins for building and maintaining the Wiki, and to Dave Brayford for designing the book. Rachel is interested in helping people access information and participate in decisions that affect them. She specialises in using content design to help people understand policy, services and their rights. She has worked extensively in parliament and government, as well as for private sector clients. Nia Campbell A wiki format meant that we could continue to update the guidelines as we gathered evidence and learned more. The result

This is a jumble of questions. People will have to go through irrelevant information – because it goes through a variety of topics – to get to the one they want. And I’m not sure why some of it is here at all. The Readability Guidelines are open for anyone who wants to make style decisions based on evidence and data. Webinar: Lightning fast content design 101 Sarah shares a couple of techniques on finding out what information your users want from you.

Watch Sarah Winters and Lizzie Bruce discuss the project

Sarah Winters is the delightful CEO and founder of Content Design London, a content design agency that works around the world helping governments and organizations to transform the way that they communicate. She is also the author of this seminal book, Content Design, and a respected and in-demand speaker who shares her expertise to audiences at conferences, meetups, and events around the world. Sarah, hello. This book is short, lively and practical. Using real-world examples and imagined examples, it takes the reader through the content design process one step at a time, explaining everything along the way. I see many content designers spending their time talking – arguing – about points of style when often accessibility and usability show what we should do. I watched content, and people across the government, become happier. They were allowed to do what they were trying to do. Imagine a collaboratively developed, universal content style guide, based on usability evidence." Sarah Winters, project founder.

We may be digital professionals who spend a lot of time online, but we still like analogue too. The research was organised into both book and wiki formats to make it simple and accessible. And then I was hooked. Hooked, I tell you, on government communications and the way the government told citizens, or subjects I should say, of the UK, what they should be doing and what they shouldn't be doing. And then fast forward a whole bunch of years, many different government contracts, and I ended up at the Government Digital Service, and I worked there until all the men underneath me were being paid more than me and I decided to leave. And I produced a course based on all the content design techniques plus more that we did at GDS. And then I wrote a book to go with the course and just put it up, just to see. And then I started an agency, and here I am talking to you with my cat on my lap. So the first one that will go is in January, and it's by Hinrich von Haaren, who is our Director of Training, and he's written a book. It's called Content Transformation, and it'll be out in January. And it is how to run a content transformation project from start to finish. It's a really concrete, do this, do that, do the other, this is why you are doing this and getting your organization towards content transformation.The best way to enter an alpha is with an open mind of “what am I going to learn?”, not “what am I going to achieve?”