Twelve Green Bottles Peroni Nastro Azzurro Stile Capri Lager 4.2% 330ml Glass Bottles - Pack of 24

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As mentioned, of the successful Italian beers, Peroni Nastro Azzurro is the best known abroad. Distributed in about 70 countries, it is an authentic symbol of Italian style in the world: in short, the Italian beer par excellence! Therefore, it can’t be missing from your shelf.

Beer Peroni Grand Reserve White is a high-fermentation Weiss beer born in Holland, however, using 100% Italian barley and wheat malt. The taste is particularly fresh and the aroma is pleasantly spicy. It goes perfectly with salads and desserts. Alcoholic content: 5,1% vol. Beer Peroni Grand Reserve Pure Malt is a beer with a strong flavor, produced with 100% Italian golden malt. The palate will appreciate the delicate aroma with sweet notes of toasted cereals and aromatic hops. Ideal to accompany risotto and second courses based on fish or white meats. Alcohol content: 5,2% vol. Peroni is the Peroni company's original brand. According to Assobirra, [8] it is the best selling beer in Italy. It is 4.7% abv and made with barley malt, maize, hop pellets and hop extract. By the 1950s and 1960s, Peroni was the most recognized brand of beer throughout the Italian peninsula and in 2019 was one of the five most popular Italian beers in the world. [9] Peroni is also available as a lemon flavour, named chill lemon. [10] Nastro Azzurro [ edit ]Popular Italian beers, like Peroni Beer and Nastro Azzurro, are undoubtedly among the products most requested by our customers and, in general, the most exported in our country. In this article and others that will follow, we will take you into the world of popular Italian beers. Because knowing them better will help you recommend them to the customers of your store abroad, but also define the assortment of the shelf dedicated to Italian beer . By 2016, Peroni was owned by Miller Brands U.K. of SABMiller. As part of the agreements made with regulators before Anheuser-Busch InBev was allowed to acquire SABMiller, the company sold Peroni to Asahi Breweries on 13 October 2016. [2] [3] [4] 330mL bottle of Peroni Nastro Azzurro as of 2023 Foundation and early history [ edit ] Foundation by Giovanni Peroni & Vigevano [ edit ] On the label of Peroni beer, which was recently subject to restyling, we read: “indiscutibilmente italiana” (“unquestionably Italian”) and, a little further down, “produced in Bari, Rome, Padua”. The intention of the house is evident: to emphasize as much as possible the Italian nature of this historic brand, a leader on the domestic market, but above all an authentic symbol of the Made in Italy in the world.

Peroni Nastro Azzurro Stile Capri will officially launch in Hungary, Italy, Romania, and the United Kingdom & Ireland from April 2023 across major retailers and will be supported by a global marketing campaign across execution and investment over the next three years. If you want to give your shelf a fanciful touch of Italianness, consider adding the three variants of the Italian Beer Peroni we are going to describe in the next lines. They are very different from each other, but they all have a particular feeling with… the happy hour! Let’s learn about them in detail:Of the 6 million hectoliters of Italian beer produced each year, 2,5 million are destined for foreign markets. Speaking of exports, in many countries Peroni beer is marketed under the double name Peroni Nastro Azzurro. Peroni and Nastro Azzurro: the most popular Italian beer in the world Beer Peroni Red Beer Grand Reserve is an Ale Peroni Red Label produced with top-quality raw materials. The most important ingredient is a particular variety of 100% Italian amber malt, which gives it the characteristic ruby ​​red color. This beer stands out for its full-bodied structure and for the particular fruity aftertaste. Alcohol content: 5,2% vol. Asahi UK is a subsidiary of Asahi Europe & International and is responsible for sales, marketing and customer operations across the UK and Ireland. Though the portfolio of Super Premium Beer brands, Asahi UK enriches consumer experiences through innovation, high-quality service and an exceptional portfolio of premium beer, ale and cider brands which include Peroni Nastro Azzurro (PNA), Asahi Super Dry (ASD), Meantime, Fuller’s London Pride and Cornish Orchards. The Woking based business is focused on developing quality, super premium brands and delivering commercial value in the marketplace, through a strong belief in collaboration, customer excellence and people development.

Leonard-Bedwell, Niamh (13 March 2023). "Peroni launches 'lighter' Capri lager to lure younger shoppers". The Grocer . Retrieved 12 November 2023. The new lager offers a refreshing, summery taste brewed with a light touch of Italian lemon zest that evokes the sense of an Italian beach holiday. Nastro Azzurro is a beer that symbolizes outdoor life, freedom, the sea, and nature. However, it did not immediately meet the public’s favor. For this reason, its recipe was perfected and, also thanks to a great communication campaign, it became more and more popular, both in Italy and abroad. Today, Nastro Azzurro is the best-selling Italian beer in the world. Peroni Beer today Peroni Nastro Azzuro is not gluten-free, I know this because Peroni offers a gluten-free version of Nastro Azzuro. Basic detective work tells me that this means that Nastro Azzuro contains gluten. Is Peroni Vegan? Launching under the instantly recognisable and much-loved Peroni Nastro Azzurro brand portfolio, Peroni Nastro Azzurro Stile Capri is a strong proposition for all operators and retailers to gain value from the high-potential and lucrative sunshine beer category.”Peroni Nastro Azzurro Stile Capri represents a significant milestone for us and the sector – bringing an exciting and innovative new beer to the market, which is refreshingly light, matching perfectly to multiple occasions,” sales director at Asahi UK, Steve Young said. In the 1960s and through their expansion, Peroni Nastro Azzurro launched numerous successful advertising campaigns, keeping a strong focus upon the sea and sailing world; each campaign featuring a model styled in a sailor outfit and hat. is the year of the launch of Nastro Azzurro, the Italian premium beer by Peroni. A slightly more alcoholic product than the classic Peroni, more bitter and with a more intense flavor. The name originates from the homonymous prize awarded to the Rex transatlantic, the fastest that achieved the Atlantic crossing.

The newest addition follows on from last year’s successful launch of Peroni Nastro Azzurro 0.0%, the alcohol-free alternative to the crisp and uplifting Italian favourite. This was launched across 28 countries worldwide, part of Asahi Europe & International’s commitment that 20% of its portfolio will comprise of non-alcohol products by 2030. Let’s start with two brands symbolically made in Italy in the world: Peroni and Nastro Azzurro. Are you ready? Let’s go! Peroni: An Italian story since 1846

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A márka története 1846-ban indult Vigevano városában, amikor is Francesco Peroni megalapította vállalatát azzal a céllal, hogy Olaszország legnagyobb sörgyártójává váljon. A Peroni sörfőzdéi Rómában, Bariban és Padovában találhatóak. Beers under the Peroni brand include: Crystall, a 5.6% abv pale lager; Peroni Gran Riserva, a 6.6% abv strong lager; Peroncino, a 5% pale lager; Peroni Leggera, a 3.5% pale lager; Peroni Capri, a 4.2% light lager. [6] The company also produces the Wührer [7] brand – a 4.7% pale lager launched in Brescia in 1829. The main brands are Peroni and Nastro Azzurro. Either you can look for similar lagers from Italy, or you can search for similar lagers internationally. In Italy, you have got Birra Moretti, Menabrea, or Birra Messina. The last one is a Sicilian pale lager that I personally really enjoy. There are also craft breweries popping up in Italy that offer their own pilsners and pale lagers.