Pepsi Light Pack of 6 x 1.5 l)

Product Information

Mark Choueke. "Supermarkets poised to axe Pepsi coffee-flavoured cola". Marketing Week . Retrieved 2010-06-01. Pepsi with vanilla flavoring. It was released in the US and Canada in 2003 as Pepsi's answer to Vanilla Coke. [4] It was eventually discontinued by 2005, but was relaunched in 2019. It is also available in Hungary. Pepsi Max uses public relations as one of its promotional strategies. Public relations is the use of publicity to develop a good public image in the market or general public [ 15] . One way in which Pepsi Max utilizes public relations is by sponsoring public events such as V8 supercars. Pepsi Max has its own team called “Pepsi Max crew” [ 16] . The reason why they had decided to have this promotion is because men are the main group who watch V8 supercars and is a great choice as this is also shown on television and for everyone to see. It is a great form of promotion and targets the main focus at the same time. A Cream Soda-flavored variant of Pepsi Zero Sugar sold as part of the Pepsi Soda Shop range. It was sold as a limited edition in November 2022, joining the standard variety.

A Cherry-flavored variety. It was first released in the United Kingdom in June 2011 only at Asda stores in 2 liter bottles, and gained a wide release in 2012. It has also been released in France (2014), Denmark, Norway, Germany (2015), Finland, Iceland (2016) and Russia (2018). [47]

Positioning is the image of a product compared with its competitors [ 6] . Pepsi Max’s image has been portrayed to young to middle aged men through the use of advertisements such as the incorporation of extreme sports [ 7] to show that it is a drink for real men with the use of the slogan “Live life to the Max”. It targets two different age groups with two different perceptions – the younger men who prefer the more ‘energy’ side of the drink whereas the middle aged men who prefer the ‘zero calorie’ part of the drink due to them being more health conscious although it is not directly shown in the advertisements because PepsiCo is trying to maintain the manly image of the drink.

Pepsi Max is a product that men everywhere can drink so therefore the drink is distributed intensively, which means that it is available almost everywhere, in supermarkets, corner stores, convenience stores, petrol/service stations and even various vending machines. In 1898, Brad’s Drink became known as Pepsi-Cola, a name derived from the word “dyspepsia,” another word for indigestion. (Remember, these were the days when soft drinks were considered medicinal aids.)This was also the last time there was a colon between the words Pepsi and Cola. 1906 Pepsi-Cola logo. Via fineprintart.com. Our academic experts are ready and waiting to assist with any writing project you may have. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. View our services Lifestyle

A mid-calorie cola targeted at males, and transition consumers making the move from regular to diet colas, similar to the version of Pepsi Max sold in Canada. It was sweetened with a 50/50 blend of Corn Syrup and Aspartame. It was test-marketed in Florida in 1995, but possible low sales never led to a full release in the United States. [50] Before Pepsi was Pepsi, it was known as Brad’s Drink, created by pharmacist Caleb Bradham in New Bern, North Carolina in 1893. During that same era, pharmacists created a bunch of the sodas we know and love today. In 1886, Coca Cola was created to help its inventor ease his morphine addiction. Later that decade, pharmacist Charles Alderton invented Dr. Pepper to aid in digestion and as a lemon, nutmeg, caramel-flavored alternative to soda flavors of the time. Brad’s Drink logo via Fineprintart.com A clear cola that was sold for a short time between 1992 and 1993. It returned in 2015 as part of a limited sweepstakes promotion and has been re-released several times since. A Vanilla-flavored variety. It was first sold in Australia in February 2018 and was later released in New Zealand in April. It was later released in Poland and Germany. [48] A sweet peach-flavored variant with a hint of cream soda. It was sold in Portugal in 1996 and was discontinued shortly after due to low sales.

While the health conscious might hear some alarm bells about the chemicals included in Pepsi Max, vegans can at least rest assured that no animal-derived ingredients are included. Why Isn’t Diet Pepsi Vegan? Diet Pepsi is not vegan