LACURA Beauty 2.8ml CONCEALER Pen FAIR Complexions ~ Cashmere(100)

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Meanwhile shoppers have been impressed, saying the glowy product has seen them receive ‘so many compliments’.

Olaplex’s shampoo and conditioner have been so scientifically scrutinised and formulated, that it's been dubbed a game-changer for coloured hair. Not only does the shampoo clean, but it also acts as a treatment, rebuilding damaged strands’ molecular structure. As a result, I like to think I can spot a bargain in the beauty world, and the middle aisle of your local Aldi is a brilliant place to start making swaps. You can barely take two steps in Aldi without stumbling across a 'dupe'. From Lurpak to skincare, makeup and cereal - you name it, Aldi has probably made its own cheaper version of it.As expected, the PIXI side felt toned, smooth and left my skin visibly glowing. The Aldi side also felt soft and hydrated and I honestly couldn't tell the difference. Aldi's Lacura Brightening Concealer vs NARS Margaret martin said: “Just as good as Liz Earle which I have been using for years on my very sensitive skin at a fraction of the cost.” Aldi’s ever-growing Lacura range continues to draw inspiration from the likes of big name brands like Liz Earle, Bobbi Brown and Benefit, making similar products that perform ‘just as well’ for a fraction of the cost. With the cost of living crisis continuing to put a strain on families' budgets, it's not surprising that more and more shoppers are looking for affordable alternatives to some of the pricier big name brands. Holding up the Lacura Cashmere Glow Luminous Foundation, she captioned the video: “Aldi dupes for Giorgio Armani luminous silk and Bobbi Brown vitamin enriched face base!”

You can shop Aldi's full make-up range here. Some items are only available online and not in stores. Joining the line-up includes the fan favourite Hyaluronic Acid Foundation, Luminous Touch Concealer and Collagen Lip Oil – highly praised by TV beauty expert, Nadine Baggott I used one on each half of my face, using a cotton pad to swipe it onto my skin. They smelled pretty much identical and looked to be the same consistency on the pad.

The verdict: Aldi beauty buys

Aldi's beans looked almost identical to Heinz, but the flavour of the sauce was very different (Image: Emily Collis/BirminghamLive) Taking viewers through each stage step by step, Sacha gave her thoughts on each of the individual products. She said: “I’m gunna start off with the dup for the Bobbi Brown Vitamin enriched base. Oh my god they literally smell the same… Oh, they feel exactly the same.” Supermarket giant Aldi is well-known for its array of dupes. From a dupe of the popular Ninja Dual Air Fryer, to items that are very similar to brands like Marks and Spencer (you know what we're referring to), Aldi seems to have it all.

Maija added: “Obsessed with this highlighter. Have had so many compliments since I started using it. It lasts really well and definitely makes your face glow! It’s just as good as the benefit one just without the price tag!” The chocolate frog had that iconic Cadbury taste - rich and creamy - and Aldi's was surprisingly similar, but with a hint of cheap Christmas chocolate. I've tasted Dairyfine chocolate before, but this was different, as if Aldi had tried to recreate Cadbury's signature flavour. Aldi said: “Add to your makeup collection with this Lacura Highlighter. Achieve your chosen look with this delicate and sweet highlighter. Define, pop and contour your way to looking your absolute best.” Both were creamy, but Lurpak was saltier. I probably preferred the taste of the original, but was it double-the-price nicer? Definitely not. Aldi's Deeno vs Cadbury Freddo chocolate barsOf course, it does feel a little unethical not to champion brands that come up with innovative products that stand out in the vast beauty marketplace – but a dupe doesn’t necessarily limit the success of the original. “If you have a strong, established brand, you are likely to be able to rely more easily on your reputation when it comes to protecting your intellectual property,” says Mireille Turner, a London based corporate lawyer and executive director at the British Beauty Council. “Unfortunately this general position arguably works against emerging businesses who perhaps have less well known brands.”

So do dupes work? With the Colin and Cuthbert caterpillar cakes, there’s not much between them, but when it comes to beauty, the chemistry of ingredients is more complicated and it’s much more hit and miss. I could have easily mistaken the taste of Aldi's Bramwells Tomato Ketchup for Heinz (Image: Emily Collis/BirminghamLive) Some of Aldi's dupes are uncanny. It's even landed the supermarket in hot water a few times in the past (we all remember Colin vs Cuthbert), but how do Aldi's versions compare to the real things? I compared them on a slice of toast and they both spread easily onto the bread. The taste was where the two differed - but only slightly.

The best Aldi beauty alternatives for 2023 are:

Both primers are silica based primers with a clear gel-like texture - we compared the two in a beauty test previously, which you can find here. Aldi said: “Get your skin looking picture perfect with this Lacura Snapshot Ready Glow Primer. Whether you're using this alone or under make-up, your selfies will never be the same again.” We put some of Aldi's dupes to the test, comparing the Aldi equivalents to seven branded products I usually buy. A couple of things missed the mark, but some were genuinely better than the original. Here's how we got on... Aldi Everyday Essential beans vs Heinz I tried both with a few chips just to be sure, but to my surprise, they tasted almost identical, too. Heinz's was possibly a little sweeter, but if I hadn't already known they were different, I don't think I'd have noticed. Aldi launches blush shades of Liquid Sweet Blushers for shoppers to get involved in the #StrawberryGirlMakeUp TikTok trend