Gatorade Gx Bottle, Blue, For use with Gatorade Gx Pods, 30 Ounces

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This change of mind return policy is in addition to, and does not affect your rights under the Australian Consumer Law including any rights you may have in respect of faulty items. Take the familiar Gx Bottle, and “under the hood” seamlessly integrate sensors, microprocessors, LED indicators, batteries, wireless connectivity, and make it waterproof.

This initiative marked a new direction for Gatorade, and after multiple pilots with professional, college, and high school sports teams, we designed and developed what became the Gatorade Gx Platform. This is a direct-to-consumer business model for Gatorade that includes digital and physical touchpoints to help athletes monitor and personalize their hydration. We began prototyping and testing the platform with a team of 18 athletes but in the past three years this has expanded to more than 40 professional and collegiate teams across the world. The first commercial elements of the platform launched in 2018. Gatorade now markets a pared-down version of the Gx Platform direct to consumers. But when you think about the kinds of experiences that create a sense of “magic”, they often have that iceberg-like quality: a simple device or interaction with a sophisticated benefit. That’s only possible through tech ecosystems, and those ecosystems get more complex every day. After all, if a team of designers, technologists, and researchers can give a skin patch magical powers…what’s next? About John Anderson, Technology Director Electrolytes are minerals, such as potassium and sodium, that have an impact on a person’s muscles, brain, and nerves. This is increasingly the way new technology comes into the world, not with a single super-advanced gadget, but with dozens of devices, systems, and data sets interacting in meticulously designed ways, to produce something magical. It’s a ridiculous amount of work behind the scenes, often by partners working in diverse fields (like sports medicine, interaction design, and microfluidics, for example).

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Reports from teams and individuals on performance improvements prior to and after adopting Gx, including anecdotal comments from athletes on social media. Polyák, É., Gombos, K., Hajnal, B., Bonyár-Müller, K., Szabó, S., Gubicskó-Kisbenedek, A., ... Ember, I. (2010, September 8). Effects of artificial sweeteners on body weight, food and drink intake. Acta Physiologica Hungarica, 97(4), 401–407 The Gx Sweat Patch adheres to the forearm. It passively measures an athlete’s sweat rate and electrolyte composition and can be scanned with a companion smartphone app. The platform uses the biometric data gathered from the Sweat Patch to generate individual hydration recommendations to optimize performance based on weather, intensity, and activity duration. The product was showcased at TED 2019 and will be piloted this year with professional teams and consumer athletes. Marketing communication needs to focus on features at the heart of what each target group wants, in language each understands. We started with a simple hypothesis: that every athlete is unique, and therefore has unique hydration needs. The perfect scenario to test this hypothesis came when the Brazilian national soccer team asked Gatorade for help in preparing for the 2014 World Cup. Brazil’s coaches were looking to improve the team’s hydration and recovery during the two-week competition on their home turf.

The company has kept up the momentum in sports nutrition and hydration research. In 1985 it founded the Sports Science Institute (GSSI), a laboratory that analyzes the effects of hydration and nutrition on the human body before and after exercise. It has leveraged this expertise to dominate the US sports drink market for decades. 2. Evaluate and Build off Existing Resources Sample an athlete’s sweat inexpensively, simply, and unobtrusively, and transfer the data to the cloud seamlessly and in real time. The patches had to be light-weight, wearable, and flexible, like Band-Aids. The manufacturers have designed Gatorade for serious athletes and those involved in extended, vigorous activities. In addition to adding electrolytes to the person’s fluid consumption, it also adds sugar. At present, the Gx app seems to offer little in the way of concrete recommendations for how to take the sweat and sodium readings and turn them into a meaningful hydration strategy for a specific sport. Creating a new ecosystem that can revolutionize an established business involves a strategic vision based on trends, a real consumer problem for a wide audience, and new, ownable, superior technology and IP. All are essential.A research review from the University of California, Berkley in 2014 points out that most researchers are basing their results on the performance of serious athletes. Therefore, serious athletes competing or exercising for longer than an hour at a time may find Gatorade offers benefits that water does not. On the whole, sweat sodium concentration is fairly stable within an individual but can vary up to 10x between people. Sweat rate is far more variable within an individual (driven by factors such as workout intensity, environmental factors and clothing as well as genetics). How does Gatorade's patch work? In practical terms, this meant something that could take sweat samples, ideally with no effort from the athlete, then talk to the cloud about what it found. The lighter the better; the simpler the better. A wearable device was one candidate, but what about something thin and flexible, like a patch or Band-Aid? A company called Epicore Biosystems was doing fascinating things with “skin-like wearable microfluidic solutions that are capable of non-invasively measuring sweat biomarkers, skin health, and physiology, in-real time.” GSSI partnered with them on the project. As Gatorade approached its 50th anniversary in 2015, the company, now owned by PepsiCo, was the market-leading sports drink in the US. Gatorade was looking to evolve while maintaining its dominant position and staying true to its mission of helping athletes achieve their goals through a science-based approach to hydration.

Whilst there's a heated debate in the sports science world about the finer points of hydration and electrolyte replacement guidelines, it's clear that there's no 'one-size-fits-all' advice. Pilot tests with people keep us grounded,” says Anderson. “They never go the way you want, and you have to stay focused, but you always come out of them with insights that are invaluable.” Would the patch give a reliable reading in real world situations? How user-friendly could the process be? You can sit around for days debating the answers, or you can start trying things out. Your sweat sodium loss is also categorized as anything from 'Low' to 'Very High' and presented in terms of a range of loss rather than a single exact number. As we know from our own data and experience of sweat testing over the last decade, sweat sodium can vary dramatically (up to 10-fold) between people so is a huge driver of the inter-individual differences we see in net sweat sodium losses during longer and hotter workouts and races. Debris and dirt might cause leaks. Ensure you thoroughly clean it and take out dirt and debris that can cause leaks.We’re all familiar with sports drinks. Gatorade was first in the field. It was developed in 1965, when the assistant coach of the University of Florida’s Gators football team got together with the head of its Renal Department, Dr Robert Cade, to come up with a solution to combat players’ dehydration, and subsequent energy loss, in the swampy Florida heat. Cade’s team discovered that some players were losing as much as 18lbs in weight during three hours of college football, mostly water and nutrient loss through sweat. They developed a glucose-and-electrolyte solution, added sweeteners and lemon juice, and Cade’s Ade – soon renamed the snappier Gatorade – was born. What personalization means for each target varies. It turned out high school students care most about flavor variety, while professional athletes value carb and electrolyte formula customization more.

During app onboarding, high school athletes skipped past text heavy information screens that explained daily and practice modes. Enabling users to select personal color-coded lights for each mode, made onboarding more engaging and easily remembered. Now, with the introduction of the Smart Gx Bottle and Gummies, Gatorade has expanded its ecosystem greatly. Pairing with the Gatorade Gx App, personalized fuel plans are available based on elements such as activity, goals, duration and more, guiding users to appropriately utilize the brand’s various products. Based on the (admittedly small) dataset so far, it seems that the Gx Sweat Patch is doing a solid job of giving 'ballpark' estimates of your sweat sodium concentration - and in many cases a ballpark figure is all that is needed to inform sodium intake strategies for an athlete to try in training or competition.Where did this absurd obsession with "staying hydrated" come from? All expert medical advice says simply "drink when you are thirsty" unless you are , for example, running a marathon. Think about it - thousands of years of evolution would not result in us "forgetting to drink"? Feel thirsty, drink. Simple as that. Each sweat profile is designed to give you insight into how your body works in a specific environment and intensity. In other words, if I do the same 30-minute incline walk on my treadmill, with my thermostat set to 70 degrees, five days a week, I can use just one sweat profile to inform all of my future 30-minute incline walks.