Joined in 2023 
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63 About this deal
In 2021 we want to become more established in the domestic market, adding more premium retailers like Harrods.
Furthermore, the bottle’s format has increased from 500ml to 750ml. It is also made from 100% recycled glass, reflecting the company’s B Corp accreditation. I got to the point in 2018 that I was prepared to do something about it – that’s when I spoke to Bill and Feragaia; the Original Free Spirit was born. Ann Camus, enterprise and business development manager at Fife Council, said: “Feragaia is a fantastic example of a start-up business that has benefited enormously from our trade development programme. Using our platform for good education and inspiring Feragaia drinkers to reconnect to nature behind them for their own health and to learn to respect our planet and its resources more. Supporting environmental organisations, as an outward looking, purpose-driven enterprise we look to work with organisations that share out values. GreenSea Solutions Ltd is one such organisation that cultivates seaweed in Scotland.Reducing carbon emissions. Ambition is to become carbon negative as we grow our business. Currently, carbon is a key factor in our strategy going forward and the partnerships we start. We include a guide to reducing carbon in our employee handbook. Whether it was a calling I was born with or a duty to live up to my name – I don’t know yet. All I can say is that my interest and appreciation of nature are ever-evolving, and I hope to be able to have some positive impact through both Feragaia and my sculpture. Our mission is all about reconnecting drinkers to Wild Earth (Feragaia’s translation) within themselves and each other. Feragaia is a radically authentic alcohol-free spirit that redefines what you think you know about alcohol-free. Our social and environmental policy is a huge factor in our decision-making process and is seen as integral to the long-term viability of our business. As part of our commitment, and as a purpose-driven organisation we strive to help restore and protect Wild Earth and bring a net positive impact to the world. We support various purpose driven enterprises with financial contributions and using our platform to spread awareness of their messages. For example, McMillan Cancer Support, GreenSea Solutions, Protect Our Winters, NC500 and Seawilding.
Through various brand activations we have raised money for charitable and local causes over 2% of our revenue - Protect Our Winters, McMillan Sober October and Seawilding. LM: What’s next in the pipeline for you? Can we expect new creations and versions of the Feragaia soon?Encourage sustainable practices internally and externally. We require suppliers to fill out our social and environmental questionnaire and review and update our policies.
This drink is progressively distilled, blended and bottled in the far reaches of the Scottish Lowlands, an area governed by centuries of spirit innovation.
Come to Hoot the Redeemer if you like the idea of being transported to 1950s New Orleans. This fun-fair themed dive bar is an experience, offering iconic arcade games which invite guests to create their own concoctions (with a claw machine!). At Hoot the Redeemer, there is a surprise around every corner. Drink in the full atmosphere of this establishment and revel in the resulting sensation of child-like glee. Meaning wild earth, the new alcohol-free spirit, which has an amber hue, is distilled, blended and bottled in the Scottish Lowlands. Look for quality, transparency, and certification when reviewing our suppliers. This is communicated in our supplier agreements which states the expectations for Feragaia of working with our suppliers such as the traceability and go to acceptable lengths to compensate and look after their workforce. We have invested in seaweed lines that grow our botanicals and also educates people and helps them to take steps to help reverse climate change. Another such orgnaisation is Seawilding.
The company recently completed construction of what it claims is the first working alcohol-free distillery in Scotland. Supporting charitable organisations, including our frontline driver campaign that is focused on supporting key workers in the local area. See other examples of organisations above.
We set our KPIs for environmental and social outcomes on an annual basis which are discussed in all board meetings. This set our course to raise some funding, develop the liquid and the brand and Feragaia’s launch in late 2019. Pioneering alcohol-free distillation, unlike most alcohol-free drinks we don’t use alcohol in the process. Our distillery made spirit is 0.0% as we believe this to be important if we want to achieve authenticity, transparency and premium. Made to reflect the changing drinking culture - with many people now choosing no or low alcohol brands - the spirithas been created to offer a premium and satisfying alternative to an alcoholic drink. Amber in colour, with a taste of clean complexity and warming finish, this is an open call to cut out the noise and take in the moments worth savouring.
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