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Barbie ®'s marketing campaign stands as a testament to the power of color psychology and its ability to shape perceptions, influence emotions and create cultural phenomena. And it proves that color is key to creativity, connection, conversion and a lasting emotional memory. It's extremely clear that the people in the real world are represented by the "reality" of blue, and the "fantasy" world of Barbieland ® is known by its pink. Through emotional connections, nostalgia, limited editions, influencer marketing and engaging experiences, Barbie ® has sparked a frenzy that continues to captivate the hearts of both young and adult fans, solidifying its position as a cultural icon and maintaining its enduring popularity. Barbie ®'s portrayal of an unrealistic body shape has also raised concerns about body image and beauty standards, as well, which they combated by introducing Barbies of all different body shapes and heights! ( Note: This did account for a 2 billion dollar revenue decrease during those releases - so is the world really ready to embrace more realistic versions when it comes to "artificial authenticity"?)
Artificiality, latent evil, abused innocence, and even violation. So I was optimistically thinking that maybe pink could be used to mean something very different in the Barbie ® movie. The Barbie ® movie encapsulates the power of nostalgia, history, culture and color psychology. The epitome of how successfully a brand can become if it thinks completely and emotionally through a marketing campaign.
How to watch ‘Barbie’ on Prime Video
It's estimated that dolls and stuffed toys will generate an estimated 55.7 billion worldwide this year - with the biggest markets being China, India, and the United States. But we won't see how much of that is Barbie ® revenue until the stats come out.
It wasn't always the way. As Kassia St Clair, a cultural historian and author of The Secret Lives of Colour, notes, the girl-pink/boy-blue divide didn't set in until the mid-20th Century. An 1893 article on baby clothes in The New York Times stated that you should "always give pink to a boy and blue to a girl." Pink was seen as the stronger colour – a relative of the passionate, aggressive red, while blue was the signature hue of the Virgin Mary. "My father was born in 1925, he's a military man and yet pink is his favourite colour and he doesn't see anything peculiar about that," St Clair tells BBC Culture. "But for me, growing up as a child of the 80s and 90s, of course, pink was very much a feminine colour, and I had it shoved down my throat. So for a long time, I completely avoided pink. I was fed up with it. I had a very complicated relationship with it."This has been the case throughout history, but in a different way. It started as a color reserved for boys, as it was derived from red. As Barbie and Ken traverse the portal to the "real world," everything is filled with the oncoming reality of blue. Blue seas, blue space, blue sky, blue mountains. The toy she was invented from was actually a gag gift for men! Mattel ® bought the rights to her and renamed her. Love film and TV? Join BBC Culture Film and TV Club on Facebook, a community for cinephiles all over the world.
And we're including our mothers, daughters, aunts, nieces, and friends...our fathers, brothers, nephews, and sons might love it too, so we bring them in as well. I felt uncomfortable, emotional (cried), humor (laughed), annoyed, confused, nostalgic. It was an emotional rollercoaster." Primark, Smash + Tess, Alex + Ani, Cotton On, Burger King, JoyBird, Crocs, Pinkberry, Gap, NYX Cosmetics, Ruggable, Impala Skate... t he list goes on and on.It was clear that in this world, there were four primary colors. But instead of them being red, blue, green, and yellow like ours, this world consisted of pink, blue, green, and yellow. Pantone ® partnered with Barbie ®, releasing a doll in its signature pink in 2011with the colorDA1984. When it came to designing the earrings, we were keen to use pear cut stones as they represent a connection, such as the one that children all over the world have made with Barbie since 1959. Totalling 1.5ct, the earrings consist of pink pear cut diamonds and round brilliant diamonds. If you are still contemplating whether a Prime membership aligns with your needs, you can also make use of the free trial. Jocelyn Silver from Vogue describes production designer Sarah Greenwood and set decorator Katie Spencer as blending the worlds of Mattel ®, midcentury Palm Springs, and Old Hollywood to create the pink paradise. The director, Greta Gerwig, dubbed Barbieland ® " authentic artificiality." (There was also zero CGI in its creation or final product.)
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