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Dagenham are in their seventh year of their Daggers Against Racism external-link event, which promotes community cohesion and football access for all. The Chairboys join Yeovil and Oxford as the only three clubs in the league to put down prices in all four categories we analysed. How much to pay to go away? If you look at the prices of entertainment across the board they have gone up significantly in recent years and clearly we now have an environment where people are economically challenged.
Despite the difficult economic times we live in, prices at some clubs and at some levels of the game are still exceedingly high," Malcolm Clarke, chairman of the Football Supporters' Federation, said. Kevin and Kieran take a detailed look at Manchester City's latest accounts, and discuss the news that the prize money for the Women's FA Cup has doubled. Shadow sports minister Clive Efford MP said the "inflation-busting" increases "just cannot be acceptable", while business leader Justin King, former chief executive of Sainsbury's, believes clubs need to ensure they are providing value for money to fans if they want to be sustainable. West Ham have brought down their prices, external-link as they prepare to move to the Olympic Stadium in the summer. Fans are being ripped off. How is that fair on football fans? The only thing they put on free on replica jerseys is the name of the sponsor who is paying for advertising.
Shaun Harvey, Football League chief executive: "Football League clubs continue to offer compelling football at a price that is affordable. You can see the results of that data below and also see the full list of young adult prices we collated here. Premier League 2017-18
Kevin and Kieran find out why Sheffield Wednesday and Sutton United have been removed from Kieran's naughty step. Therefore I would be asking clubs, 'are your fans happier today than they were five years ago with the experience that they get, the value for money that they feel they're getting?'"
As the study also suggests, a consequence of providing greater value to the majority of fans at one end of the spectrum is that those fans at the other end of the spectrum, those adults paying on the day for a single match, may now find themselves paying a bit more at some clubs." Inflation, as measured by the Consumer Price Index, was -0.1% in September and has been almost flat since hitting a then-record low of 0.3% in January. Queen's Park Rangers chief executive Philip Beard added: "Our pricing structure is very fair and I've never had any significant complaints from any fans." Dan Roan, BBC sports editor
Oxford United has the Ox4Life kids scheme external-link to help boost the number of junior supporters.Northampton Town donates 10% of the cost of away shirt sales to a breast cancer charity. external-link As it is, it will become a sport in which relatively well-off people will be able to go and watch it live and nobody else. That seems to me to be a tragic historic reverse." Any business that thinks it can simply rely upon the loyalty of its customers, regardless of how they treat them, in the end will fail. It's an absolute fact," he said. Robert Elstone, Everton chief executive: " I think there is a great danger when you look at price lists and what is the highest and lowest price. The reality is that doesn't affect pricing across the board in the stadium. Premier League clubs knew before they had even set their prices for this season that they would be due a substantial windfall from the new TV deal."
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