You're That Bitch: & Other Cute Lessons about Being Unapologetically Yourself

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This year, the Hawaii-based Philippine-born content creator marks another milestone in his career: he just published a memoir entitled “You’re That Bitch.” Bretman is currently in Manila for a series of book signing events (including March 4 at the SM Megamall Mega Fashion Hall and March 5 at the SM Mall of Asia Music Hall) but before all that, local media had the chance to get to know the sexy, always snazzy, always with-it social media personality. A hilarious romp through his life, from how he became a social media phenomenon at 14 to his hustler spirit and spilling the tea around cancel culture, heartbreak, and lessons on how to love yourself." — Shondaland

An unapologetically queer version of the sanitized beigeness of stories like Love, Simon. Compelling...in the relatively small pantheon of queer-of-color coming-of-age memoirs, it’s a unique perspective on emerging as a young public gay figure." When did he realize that he’s already “that b*tch”? Bretman says there’s no specific moment but he sometimes still finds it hard to wrap his head around the fact that he’s already made a name for himself. “Like oh my God. I’m in the Philippines promoting my book. I’m really that b*tch,” he says.

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Case in point: this month, he’ll be releasing his first book, a memoir aptly entitled You’re That Bitch. Filled with the sort of self-reflection and heartfelt self-help of someone who has processed the challenges of achieving digital fame." — InStyle Magazine Since that herstorical day, I’ve immigrated to Hawaii from the Philippines, become a digital superstar, and have figured out how to just be unapologetically me. My impulsive, spontaneous posts— taken while beating my face, donning corsets and pearls, working out, unboxing, eating breakfast cereal, jumping off my roof, whatevah the day may bring— are watched by millions globally and have led to some of my wildest dreams coming true. Like creating a makeup line with Wet n Wild that sold out in minutes. Or sitting front row at Fashion Week, and making award-winning shows. I’ve been a model for Nike and a cover girl for Playboy. I’ve done commercials with Lizzo. SZA and Ariana Grande follow me on social media. I got to meet RiRi. Thinking about all these accomplishments could make me cry— I won’t, though, because crying just makes me look so damn ugly. I did not expect a book to have this much press going on! So I’ve been in LA twice already filming things for like Condé Nast and stuff like that. It’s just been crazy, I didn’t think there would be this much press, [for] like a book! One of the most memorable chapters is one where Bretman encourages Filipinos to “celebrate our culture, but also question it.” He touches on colorism and the glorification of whiteness at length in his memoir ( “Read the book, period!”), but another aspect of the Filipino mindset that he seeks to challenge is online etiquette.

Young queer femmes taking agency over their own image was new and disruptive, and the content creation industry struggled to catch up. “I went through two not-great manager situationships,” he writes. “[One] called me a ‘spectacle’ to my face (and not in a cute way), and sniffed that … my brand would never live on or amount to anything. Hearing those things from someone who was supposed to lead me in my career hurt and had a lasting impact on how I saw myself.” The funny vlogger says he encountered some difficulty taking himself seriously. “It's so hard because I take everything as a joke and I'm so unserious. I think just sitting there and being vulnerable with my writer and being vulnerable with myself, and digesting the things that I wanted to write about in a serious manner… I would say being actually deadass, that was the hardest part of writing the book.” From the funniest and undeniably cutest person on the internet, this is a book for the weirdos and for the bad bitches . . . this book is for you!" You’re That Bitch: & Other Cute Lessons About Being Unapologetically Yourself, his new memoir, seems designed to appeal to his young audience by combining his life story with short, awkwardly pedagogical how-to sections about intimate but quotidian topics, like ass douching or spotting toxic relationship patterns. I think, when you go to a store, I truly don’t think clothes should be separated by gender! Because sometimes I’ll find, like, skinny jeans from the women’s section and like a big top from the men’s section.Besides his romantic life, Bretman says he’d like to protect the women in his life, particularly his mother and his six-year-old niece Cleo, who appeared in his videos in the past, from the prying eyes of the public. He wants his niece to live a normal life. “Kids her age should be playing around and not taking pictures,” he says. When did he realize that he’s already “that b*tch”?“Like oh my God. I’m in the Philippines promoting my book. I’m really that b*tch,” he says. Writing the memoir I’ve seen some people describe it as a love letter to Filipino culture. It’s amazing to see you pushing that on the global stage. The Ilocano is a bret, este breath of fresh air–funny and fierce, charming and sweet, and never not entertaining. His authenticity and bubbly personality always shine thru. Which is why from doing the humble beauty tutorials that started his vlogging career, he’s now doing everything and is a sought-after influencer and certified celebrity. In addition to the powerful content, "You're That Bitch" is beautifully presented. The book design, cover art, and overall aesthetics enhance the reading experience, making it visually pleasing. It's clear that attention was given to every detail, ensuring a well-rounded and immersive journey for readers.