Aramis Classic Body Shampoo 150 ml

Product Information

I just find pathetic when I hear people talking about clone houses when it's about a middle eastern house (who probably hire the initial perfumers to make their so called 'clones'), while just 'variations' when it's about an american one. I have nothing against copies, especially when it's an improvement, like Tuscany vs ApH. But unfortunately, Aramis is definitely not vs Cabochard. Just bough a bottle of Aramis. Recent batch. Smells still powerful, of course there has been reformulations but I think whoever made this made the best use of the materials at hand. Definitely old school mens fragrance. I wish there would be more oakmoss, but it is what it is. Objective facts are things we can observe, measure, quantify, or analyze. Subjective feelings are our judgments and conclusions regarding the facts, namely how we personally "feel" about the facts. It's not a fact that summer is "better" or "worse" than winter or vice versa, or that male or female is "better" or that "up" and "down", "short" and "tall", "hot" or "cold" are better. These are just sentiments and subjective feelings - and that's perfectly fine. I wasn't referring to Eddie Bulliqi. I've already stated that I'm perfectly fine with people expressing their opinions - and that includes Mr Bulliqi himself. It's perfectly fine not liking or even hating Aramis. That's ok. Read my comments and you'll see that I'm not denying anyone their right to an opinion. Luna_J: the house of Aramis was moneytizing, not Chant. And not sure how I am disrespectful to chant, since Cabochard has also been blended by him... and I love Cabochard (as much as I hate Aramis, surprisingly... there's a little twist that was useless imo, and ruins it, unbalanced the perfect blend that Cabochard is, but that's just my opinion).

Andy the Frenchy. If we are going to start critiquing noses for developing an idea over multiple compositions, does this mean that Jean-Claude Ellena and Edmond Roudnitska should be accused of blatant monetization as well? I think that this perspective is somewhat cynical. Artists in any genre one can think of play out ideas (especially innovative ideas) through repetition and variation, and have throughout history. Haven't trends caused the death of some of our most treasured fragrances because they no longer fit into the company's direction? I thank my God that Cool Water and Joop Homme are still in production and for the most part resemble the original formulations even if some nuances got lost in the reformulations. Is classical Greek and Roman architecture "outdated"? Is classical music "outdated"? Is William Shakespeare "outdated"? Are ancient philosophies such as Daoism and Zen Buddhism "outdated"? Are eternal truths regarding morality and ethics "outdated"? Is the wristwatch "outdated"? Is listening to music, watching movies and reading literature "outdated"? I think not. That to me right there is just incredibly silly. WHO THE HELL CARES? I certainly wear what I like because it is I that likes it. My nose, my brain, my feels. I do respect others' noses and do not wear in public what I'd consider offensive, but what do I care or should we care about trends?So, naturally occuring aldehydes, myrrh, artemisia, clover, thyme, bergamot, gardenia, patchouli, sage, jasmine, cardamom, orris root, leather, oakmoss, musk, vetiver, sandalwood, amber and coconut are "dated" because a few modern perfumers have decided that this is the case? Could this be the case of narcissism in the perfume industry? You brought up the subject of music - not me. So, condemn and criticize only yourself for bringing up the subject. Anyone genuinely invested in understanding fragrances (even somebody like me who will only ever have a modest collection) is aware of the connections to be made regarding materials and genre but also, crucially, lineage and patterns of influence. The author mentions Antaeus, and indeed It's easy enough to walk up to the Chanel counter and smell Antaeus to see connections between Aramis' classic leather chypre structure and that of fragrances such as not only Antaeus but also Hermès Bel Ami for that matter... Newer offerings such as Tom Ford's Ombre Leather or Gucci Guilty Absolute, while tuned towards club-friendly fruitiness and concept-oriented niche-style intensity, respectively, are still connectible to Aramis for anyone who has spent time educating their nose. It seems bizarre to me to post an article in a space occupied by an avid community of fragrance users and come at them with an argument that closely resembles that of the shopping mall SA who recently tried to steer me away from Eau Sauvage in favour the 'new thing' (in this case, Armani's Stronger With You... I was and remain unconvinced.) Even if the author finds qualities to appreciate in his interpretation of the way Aramis smells, his approach to the question of 'datedness' seems supercilious to me. You can fool the fans but not the players.

This is an interesting article that provides food for thought, but I couldn't disagree more with Mr Bulliqi. A bigger point is that art throughout history involves patterns of influence that result in whole 'schools' of style (as in painting: 'The New York School' of the mid-20th century, 'The Schoo of Venice' in the Renaissance and the booming trade in floral still-life painting that characterized the Dutch 'Golden Age' of the 17th century.) Each stylistic movement generated major and minor works and artists, but profit, I would argue, was only part of the equation...the contagiousness of inspiration, innovation, novelty, and, yes, profitability/popularity, as well as patterns of so-called zeitgeist left their mark as well. JTD's sadly vanished blog Scenthurdle (RIP), for instance, featured several posts in which the rise of 70's aromatics such as Paco Rabanne and Azzaro Pour Homme were persuasively connected to the dilemma men confronted in the closing decades as traditional gender roles began to be questioned en masse. The forcefulness of these conceptually 'masculine' compositions (and the tenor of their advertising campaigns) spoke to men who were navigating the arena of 'traditional', cis-gendered masculinity with increasing uncertainty. These motifs in turn would be toyed with ironically by gay men in the 1980's as they helped to turn provocative 'masculine powerhouses' such as Antaeus and Kouros into cult fragrances. No responsibility is taken for the correctness of this information. The listed offers do not constitute legally binding advertising claims of the merchants. What's truly dated and tiresome is the endless tirade of people referring to concepts as "dated". Maybe that's the most "dated" thing in existence today. Considering that trends and fashions are cyclical and change all the time, in music, literature, movies, architecture, art, design, food - and yes - fragrances - I find it highly unlikely that the current trend of dessert gourmands and fresh shower gel smelling fragrances for men will still be considered "modern" in 20-50 years from now. The most likely scenario is that future generations will call the current trend in perfumery "dated".

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My personal take on this article is this: We need to make a distinct separation between objective facts and subjective feelings. They are not the same. Some people think they are the same, but they aren't. The whole purpose of Mr Bulliqi's article was to evoke responses and opinions, which means people will clearly at some point, either agree or disagree - and that's perfectly fine. Now regarding relevancy. Sure, it is old school chypre. And those are not modern, probably because a lot of restrictions make them hard to make like they used to so it's all about gourmands and woody florals. But let me tell you something, if this would be some niche brand you could slap 250€ price tag on this one, just make a bit nicer presentation. Everyone would be raving about it like with some Roja perfumes. But because it is Aramis and it's rather cheap it is somehow not cool? You tripping. In todays market this is really original and stands out from the crowd. feels further than can be from the current commercial trends of dessert gourmand, floral ambers, sweet oceanics, and fruity fougères." Admittedly I'm more interested in the history of fragrance than the average youngsters that seem to be everyone's target demographic these days, but I'm glad that such influential cornerstones as Aramis are still available to be experienced --- and I wish more of them were still available and affordable. And let us not forget that fashion runs in cycles. Someday the masses will tire of bland aquatics and ridiculously overpriced niche creations, and old-school classics like Aramis may find new audiences.

The fact that Aramis is still commercially successful across the globe for 56 years, since 1966, is a testament to its enormous popularity. Aramis has proven to survive all the fragrance industry's trends and fashions, regardless if people like or dislike its scent profile. Why has there been a recent surge for the past 10 years in modern perfumery to draw inspiration from the past and make modern men's fragrances with a "retro vibe" to them, if old school men's perfumery is so "outdated"? If you read perfume related articles online listing the most influential, trend setting and iconic men's fragrances of all time, most of these men's fragrances have existed for decades - long before the current modern trend in the perfume industry started. And how does Mr Bulliqi know for a fact that the current trend in the fragrance industry won't be dated in say 20-50 years time?If commercial success and longevity are objective ways to determine a fragrance's popularity, Aramis is a massive success story that defies time, trends and fashions.