Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, LOGO Design, Marketing)

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This book is mainly for graphic designers as it involves a comprehensive discussion of the design process, such as how to get inspired, start sketching, create several designs and so on. For those looking for a book that will guide you in creating a brand strategy, this book has it all! Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design. The books featured on this site are aimed primarily at readers aged 13 or above and therefore you must be 13 years or over to sign up to our newsletter.

Ultimately, I don't think you're missing out on anything ground-breaking by not picking this book up. Flow–charts are also used extensively to highlight the step–by–step methodology applied by industry professionals to create a brand. I qualified in Graphic Design (but never achieved a degree, even) and have read this book solely as a person who holds an interest in the field. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. The inclusion of case studies was undoubtedly useful within a book such as this - highlighting key elements of a given brand strategy and detailing practical considerations for a design team.

Nevertheless, it can give marketers an opportunity to be educated about the important role of graphic designers in the overall branding strategy. but it is suuuuper brief in it's covering of this and almost every other aspect of the topic that it addresses.

Case studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more. This, in turn, enabled the author to develop teaching materials for undergraduate and postgraduate students on the BA Graphic Communication course at the University of the Creative Arts, where Slade–Brooking is a lecturer. In my opinion this would have been much more demonstrative and provided the reader with a clear design process to follow, with clear reference to the different considerations required when developing a successful brand.One final suggestion, it's a guidance book so you might not read all the chapters, only the ones the are related to your part/role in the team/department. The book is split into two areas of focus - the theory and history of branding (thereby providing context) and the development of a practical understanding of the subject. Anhand von Übungen und Beispielen werden die wichtigsten Schritte behandelt: Definition der Zielgruppe, Analyse der Wettbewerber, Erstellung von Moodboards, Logo-Gestaltung, Präsentation, das Rebranding und die Einführung der neuen Identität. By using the Web site, you confirm that you have read, understood, and agreed to be bound by the Terms and Conditions.

This bestselling book is ideal for students, professionals and agencies working in the fields of: Graphic Design Branding Brand Management Advertising Marketing CommunicationsAuthored by design and branding expert, Catharine Slade-Brooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including: Defining the audience Analysing competitors Creating mood boards Naming brands Logo design Client presentations Rebranding Launching a new brand identityCase studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more. However, if you look past that, this book is a good choice in building a good brand strategy foundation.I question whether this book actually appeals to the entirety of the audience it’s aimed towards (noted as lecturers, industry professionals and students in the introduction), but as a starting point for a total newbie it certainly provided an informed overview of the subject area. To sum up, it's recommended for both marketers and graphic designers, as both teams need to be involved in the process of establishing a brand identity.

Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now.A tangible effort was made to cater to the visually-minded (who will surely make up a large part of the readership for a book like this). Catharine Slade-Brooking is a Senior Lecturer on BA Graphic Communication at the University for the Creative Arts and has worked on design and branding projects for companies including Lloyds Bank, ICI, Sunday Times, Random House, The World Wide Fund for Nature and Zenica. However, I will say that it's a fairly sturdy introduction to the subject and worth a read if you are a first year Graphics student (college, not uni) who is contemplating a future in either branding or advertising more generally. For example, case studies are featured on black pages to help differentiate them from the wider text. The content of the book has been derived from Catharine Slade–Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, 'on the job'.