Paolozzi Lager, 12 x 330ml

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Eduardo Paolozzi was born in Leith, Edinburgh, to Italian immigrant parents in 1924. He went on to launch the Pop Art movement and become a globally influential artist in collage, screenprinting and sculpture. Transforming overlooked, everyday objects into works of art, Paolozzi’s approach was summed up in his idea of revealing the ‘ sublime in the everyday’.

Tube station mosaics to be seen in new light in artist's home city". Edinburgh College of Art. 28 July 2015. Archived from the original on 15 September 2015.

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Edinburgh Beer Factory, newly-founded by John Dunsmore, ex-CEO of Scottish & Newcastle and C&C Group, held the huge event to launch the new lager and honour the inspiration behind its name and brand, Leith-born artist and sculptor Eduardo Paolozzi.

Paolozzi's graphic work of the 1960s was highly innovative. In a series of works he explored and extended the possibilities and limits of the silkscreen medium. The resulting prints are characterised by Pop culture references and technological imagery. These series are: As Is When (12 prints on the theme of Paolozzi's interest in the philosopher Ludwig Wittgenstein; published as a limited edition of 65 by Editions Alecto, 1965); Moonstrips Empire News (100 prints, eight signed, in an acrylic box; published as a limited edition of 500 by Editions Alecto, 1967); Universal Electronic Vacuu (10 prints, poster and text; published by Paolozzi as a limited edition of 75, 1967); General Dynamic Fun. (part 2 of Moonstrips Empire News; 50 sheets plus title sheet; boxed in five versions; published as a limited edition of 350 by Editions Alecto, 1970). Inspired by this philosophy, Edinburgh Beer Factory launched in 2015 with their flagship beer, ‘Paolozzi’ lager. They have since expanded their ‘Paolozzi’ beer series, all of which feature artworks by Eduardo, and make a charitable donation to the Paolozzi Foundation for every beer sold.Paolozzi studied at the Edinburgh College of Art in 1943, briefly at Saint Martin's School of Art in 1944, and then at the Slade School of Fine Art at University College London from 1944 to 1947, after which he worked in Paris. While in Paris from 1947 to 1949, Paolozzi became acquainted with Alberto Giacometti, Jean Arp, Constantin Brâncuși, Georges Braque and Fernand Léger. This period became an important influence for his later work. [6] For example, the influence of Giacometti and many of the original Surrealists he met in Paris can be felt in the group of lost-wax sculptures made by Paolozzi in the mid-1950s. Their surfaces, studded with found objects and machine parts, were to gain him recognition. [7] Career [ edit ] In 1980, the Institute of Chartered Accountants in England and Wales (ICAEW) commissioned a set of three tapestries from Paolozzi to represent 'present day and future societies in relation to the role played by ICAEW', as part of the institute's centenary celebrations. The three highly distinctive pieces - which Paolozzi wanted to "depict our world of today in a manner using the same bold pictorial style as the Bayeux tapestries in France" - currently hang in Chartered Accountants' Hall. [17] Paolozzi was appointed CBE in 1968 [16] and in 1979 he was elected to the Royal Academy. During the late 1960s, he started contributing to literary magazine Ambit, which began a lifelong collaboration. Jonathan Clark. "Eduardo Paolozzi (1924–2005) – Jonathan Clark Fine Art". Archived from the original on 3 November 2012.