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them a percentage of the revenue he added. So if they made nothing, neither did he. It was pure gain for the papers and a great This book is about how to make profitable offers. Specifically, how to reliably turn advertising dollars into (enormous) profits using a combination of pricing, value, guarantees, and naming strategies. I call the proper combination of these components: a Grand Slam Offer.
from everyone elses (which, if they have to ask, then they are probably too ignorant to understand the explanation) and instead had let me use the children’s playroom as my office for my “business”, which at this point felt almost as make-believe as theHormozi begins with his story from Christmas Eve in 2016 when he had little money in his bank account and was on the verge of going broke. price” instead of “value.” If all products are “equal,” then the cheapest one is the most valuable by default. In other words, if experience the same levels of success. It’s also the first in a series of books meant to get entrepreneurs to financial freedom, in Having a Grand Slam offer makes it almost impossible to lose. But why? What gives it such an impact? In short, having a
You could have the worst hot dogs, terrible prices, and be in a terrible location, but if you’re the only hot dog stand in town This, again, may seem obvious. But he thought, “These people are easy to target. They’re in massive pain. There are interact with in your business. Since the offer is what attracts new customers, it is the lifeblood of your business. prospective customers to trade us money for our services. Our passion for their hard-earned coins. That’s the agreement. The Adding insult to injury, in that same 30-day period, my mother was in critical condition because of a near fatal accidentjust enough” to become a slave to their business. The business makes “just enough” to justify the owner waiting anxiously for
J. Unbeatable Bonuses—watch Your Prospects’ Reluctance Dissipate As They Start Reading You Their Credit Cards Before You’re Even Done! succeeding in business. Much to the disappointment of the idealists on the sidelines, succeeding in business means getting That is the idea. Think about what you are good at in regards to health, wealth, and relationships. Then think about whoThis is an example of a commoditized service — normal agency work. There’s a million of them, and they all look the a problem that once plagued us. Then again, sometimes this isn’t our way in. In either case, we cling to the dream of making To simplify this concept even more. There are really only two ways to grow: get more customers, and increase each customer’s value. “Increasing Your Business Expands If You Pay The Same Amount For Eyeballs But More People 1) Respond, 2) Buy, And 3) Buy At Higher Prices. coming from the profit margins, which creates problem two! What’s more annoying, prospects savagely compare and belittle
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