Joined in 2023 
82 
63 About this deal
Welcome to our huge range of premium bakery brands, encompassing cakes, meringues, biscuits, breads and ice cream wafers. This means our biscuits don’t just taste real, they’re low in fat and calories, too, for guilt-free snacking on the sofa.
Living for this partnership - two like minded brands bringing naturally healthier, great tasting product to the market.With their collective baking-know-how folded into the mix, Good Guys create ‘Seriously Snackable’ baked goods. Unlike many snacks, we don't need to spray on oils and weird flavourings, so our Cheddar Biscuit Melts don't just taste real, they're also lower in calories. I'm lucky to be working with amazing team mates Valia Christidou FIFST, MSc Moira Killen and there's a lot more to come!
For further example of these, see British Baker’s feature ‘Can these challenger brands become the next bakery giants? As a leader, Steve exemplified the values of the business, and inspired and supported a large cross functional team to achieve, and in doing so to build engagement and loyalty despite often challenging circumstances. The new Good Guys Biscuit Melts – available in Cheddar and Peppered – are made with generous helpings of real Cheddar Cheese, Chilli Powder, Black Pepper and Spices, and baked to perfection. Explore our extensive portfolio of preserves, including Mrs Darlington's legendary Lemon Curd, Little Scarlet conserve from Tiptree, and Hilltop's famous raw British honey.
Don't miss Buttermilk artisan confectionery from Cornwall or soothing lozenges from Jakemans; there's plenty to chew over. But if they're not for you feel free to get in touch and we'll be happy to make it up to you - no worries! We're thrilled to have launched into grocery retail in Jan, and within the year to be outselling many products of the legacy market leading brands - aided by our favourite piece of marketing, the humble aisle fin!
I have to watch myself with them as I could quite easily sit with a cup of tea and eat a whole packet.Challenger Snack brand, Good Guys Bakehouse, is set to shake up savoury biscuits with a duo of tasty, light biscuit melts landing at Sainsbury’s this January. I also have to thank the brilliant teams at Integration Consulting Jamie Gale who I've greatly enjoyed working with and I'm very happy to continue to support on a part time basis. Steves team environment made even the tough times great and we delivered some amazing results through our resilience and team work. If you do require precise ingredient information you should consult the manufacturer, whose contact details will appear on the packaging or label. As a team, we’ve worked with some of the biggest brands in snacking, and we’ve learnt that making the best tasting healthier snacks isn’t about what you take out, but what you bake in.
Great Deal 
New Comment