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Vodka is a clear indication of the alcohol used and also has associations with a clean taste,” he says. “So, we’re confident this will broaden Drty’s appeal to people who aren’t so familiar with hard seltzer.” In the US, it’s a readily used term for alcohol but that does not hold in the UK,” explains Clements. “The word ‘seltzer’ was less of a problem – consumers in the UK are starting to get what that means, particularly driven by the huge popularity of seltzers at UK festivals, and brands such as White Claw going big on ad campaigns.” The report was compiled and authored by Matthew Langley, who is a food and drink insights, strategy and brand expert with more than 19 years’ experience. He previously authored the first four editions of the Weston’s category report, the annual analysis on the cider category.
Looking forward, Clements believes people are buying into seltzers and he says Drty was the number one or two selling product at several festivals this year, “outselling even lager at Mighty Hoopla Festival”. He says the most common question during sampling was “what’s the alcohol in this?” And further research found the word ‘hard’ was the problem.
Posted at 02/10/2015 11:45 by terrys trousersCalm down Marty W, i know you are who you say. seems to be one person here and other threads trying to stir up trouble, doodlebug4, eg, why is he here in the first place, he hasnt a position, he cetainly hasnt declared it, and hes not on the thread previously. i think hes watching your profile Marty and following your posts. Mallett said: “Hard seltzers are an exciting addition to the GB market. Although it is still early days, the growth seen in the US suggests a positive future for the category in GB and should further boost the growth of the strongly performing RTD category.”
Darty management has delivered against all its stated objectives, is high quality and has support from a high quality shareholder base. The underlying valuation for the Group and now the proposed offer of 101p, do not reflect these strengths, its strong cash flow profile or the future profit potential for Darty. The term ‘hard seltzer’ has never sat easily with UK consumers. And what should’ve arguably been a pivotal moment for the category in 2020, as it rode the wave across the Atlantic, was eclipsed by a global pandemic.Darty PLC (LON:DRTY) opened at 81.50 on Monday. Darty PLC has a 1-year low of GBX 62.00 and a 1-year high of GBX 83.75. The firm’s 50 day moving average price is GBX 73.66 and its 200-day moving average price is GBX 71.58. Hard seltzer is an alcoholic beverage containing sparkling water, alcohol and natural fruit flavours. New beverage brand Drty has launched a 4% ABV ‘zero-carb’ hard seltzer in two flavours, as it looks to bring the drinks trend to the UK.
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