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Second, while the 55A7GQ’s colours are routinely impacted by the screen’s inescapable grey overwash, there’s enough subtlety in the way blends and tones are presented to reveal that the TV’s core colour processing is pretty good, in keeping with other Hisense TVs we’ve seen recently. What Hi-Fi?, founded in 1976, is the world's leading independent guide to buying and owning hi-fi and home entertainment products. Our comprehensive tests help you buy the very best for your money, with our advice sections giving you step-by-step information on how to get even more from your music and movies. Everything is tested by our dedicated team of in-house reviewers in our custom-built test rooms in London, Reading and Bath. Our coveted five-star rating and Awards are recognised all over the world as the ultimate seal of approval, so you can buy with absolute confidence. Once you turn the lights down, more issues surrounding the FALD and LCD technology become apparent with more blooming noticeable around things like subtitles and bright objects like white spaceships against the darkness of space. It is possible to mitigate against some of these issues and making sure your viewing environment is suitable for this type of TV display will help.
Motion was also reasonably good with 24fps material looking decent for the most part, with only occasional judder noticeable with Ultra Smooth Motion switched off. 50Hz content also looked fair for the majority of content we viewed, without Ultra Smooth Motion engaged. We did notice some trailing edges on moving objects with action scenes or sports. When Ultra Smooth Motion is used, we encountered Soap Opera Effect (SOE) with the interpolation modes and, depending on the level of interpolation used, we also noticed more image artefacts with fast-moving objects breaking up at the edges as the system attempted to keep up with creating new frames with fast motion. As always, for purists, we would recommend disabling the Ultra Smooth Motion settings for film and drama content, but there are user settings for use with video content and sports if you feel you need those. The A7GQ also features Hisense’s propriety smart TV system, VIDAA U5.0, as well as Freeview Play with all the UK terrestrial catch-up apps and services. The VIDAA system is intuitive to use and runs at a decent speed from button press to app opening and playing, plus there is Netflix, Prime Video and YouTube in 4K HDR. There is a content discovery feature along with direct one-press buttons on the remote and there is also compatibility with Alexa for voice commands. The one key improvement is on the front, where the bezel has been reduced from a basic-looking 1cm band to something closer to 4mm, giving a more contemporary aesthetic. There’s no change to the usable and fully featured remote control. There are direct shortcuts buttons to Freeview Play, Netflix, Google Play Movies & TV, Spotify and Rakuten, plus some clear navigation and media controls too.Moving to the Rec.709 HD colour gamut results and with the white point corrected we also have a near reference result with just two small errors seen on the graph. However, our DeltaE errors are an average of 1.73, so well below the visible threshold of three and we couldn’t see any issues with TV and film viewing. These are impressive SDR results from the Hisense. Buy It Direct Ltd is a limited company registered in England. Registered number 04171412. Registered office: Unit A Trident Business Park, Leeds Road, Huddersfield, West Yorkshire, HD2 1UA. If you are an enthusiast you will be aware of the downfalls with LCD technologies and using them in a dark room, and there is no difference here, but as a living room workhorse the Hisense is very good indeed. The vast majority of consumers will never push the U7QF hard enough to really find all the niggles we did and as such it will be a perfect choice for many. Viewing angles do mean it isn’t really suited to those sitting well off-axis, but when sat head on the image performance is very good and on a par with some much more expensive peers. Watching the battle sequence outside Maz’s tavern midway through Star Wars: The Force Awakens, gives an excellent sense of what this speaker system can manage. Given its limited resources, this TV copes pretty well. The sound effects of the laser blasts and the TIE fighters screaming past are crisp and detailed. The battle cries and dialogue of the rebels and troopers are clear and placed effectively in the soundscape. When the X-Wings come to the rescue and chase off the Empire, the rousing score still manages to excite. Bauer Consumer Media Ltd, Company number 01176085; Bauer Radio Limited, Company number: 1394141; Registered office: Media House, Peterborough Business Park, Lynch Wood, Peterborough PE2 6EA and H Bauer Publishing, Company number: LP003328; Registered office: The Lantern, 75 Hampstead Road, London NW1 2PL
If you're too close to a TV, no matter how high-quality the image, it's going to look blown out and poor. Too far, and you may as well watch Netflix on your phone. Hisense’s recent strong run of form comes to a shuddering halt with the 55A7GQ. Any good work this TV musters is completely overwhelmed and undermined by a contrast performance so poor that dark or even mid-bright scenes never look remotely convincing. In fact, it’s sometimes hard to even make out what’s going on. Compared to the U7QF, the A7G is a downgrade in features. Where the U7Q had Full Array local dimming the A7G makes do without. It’s not a full house for HDR formats either, with the Hisense able to decode HDR10+ but not officially certified for it. The 55A7GQ avoids a complete picture quality wash-out on three fronts. First, its native 4K pictures are impressively sharp and crisp. This remains reasonably if not brilliantly intact when there’s motion in the frame, too, thanks to minimal judder and surprisingly little blurring and resolution loss if you call up the set’s decently effective Clear Motion setting.As a big-screen fitting for sports and movies, it also starts at a slightly cheaper asking price than the U7QF model it replaces. But does the more affordable price suggest the A7G is a downgrade on what came before? Design The supplied remote control is a traditional long plastic affair with the buttons all laid out in a logical manner. There are easy to use menu and directional keys as well as direct one-press access to apps such as Freeview Play, Netflix and Prime, to name three. The remote sits neatly in the hand and is easy to use. Watch the action unfold seamlessly with Smooth Motion, reducing blur and screen lag for clearer, more fluid scenes. Boost your chances of winning with input lag less than 20ms. Does it spread the audio all the way round the room? Does it offer height-infused Dolby Atmos sound? No. It’s a TV with small speakers and just enough processing that means you can understand what everyone is saying. Not all soundbars can manage that. Verdict The A7G is also a QLED TV with Quantum Dot technology built into the panel to give purer looking colours, although it doesn’t quite reach the full width of the DCI-P3 colour gamut for HDR, instead Hisense states 90% coverage. Other features include an AI picture processor for upscaling, and Dolby Atmos support for immersive audio is also built-in though the TV obviously only has two speakers.
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