PÜR Fully Charged Magnetic Mascara, Waterproof Mascara, Utilises Magnetic Technology To Add Lift, Volume And Definition To Your Lashes, Gluten-Free, Cruelty-Free

Product Information

Essendoubi M, Meunier M, Scandolera A, et al. Conformation changes in human hair keratin observed using confocal Raman spectroscopy after active ingredient application. Int J Cosmet Sci. 2019;41(3):203-212. doi:10.1111/ics.12528 Dodson RE, Nishioka M, Standley LJ, Perovich LJ, Brody JG, Rudel RA. Endocrine disruptors and asthma-associated chemicals in consumer products. Environ Health Perspect. 2012;120(7):935-943. doi:10.1289/ehp.1104052

raquel13 The best mascara I have ever found This mascara is brilliant it stays on, makes your lashes long and superset . Cosmetic chemist Ginger King tells Allure that though there isn't much regulation on the term "natural" in the beauty industry, a more accurate term might be "natural-based," as long as the bulk of the ingredients are naturally derived. "The true naturals have seals like COSMOS Natural or Ecocert — European organizations that allow up to five percent synthetics," King explains. Vitamin B5, also known as Panthenol | Nourishes lashes, giving them more flexibility to help maintain longer-looking lashes Exactly! Organics Eye Makeup and Mascara Remover is EWG Verified and made in the USA – view on Soap for Goodness SakeCrafty789 Not for me Sadly, this is not for me. Found it gave me bloodshot eyes. I must be too sensitive for it. I did have to wipe the brush to give a better application. I want vegan or cruelty free cosmetics now. But I'll have to find another mascara. Delivers lash-conditioning ingredients to add shine and nourish, helping lashes maintain lift and curl and appear more flexible.

Alexis Bonin is a licensed esthetician at The Detox Market. She has worked with La Roche-Posay, Shiseido, and Clé de Peau. Clean beauty' is a much better term for the consumer as the products are non-toxic and still effective," says King. "'Non-toxic' means free from undesirable ingredients listed by the Environmental Working Group." She adds that this is better than claiming 'natural' or 'organic' as they are products that perform without compromising safety. Ingredients aside, another key benefit is that many products, if not all, contain ingredients that are ethically sourced and cruelty-free. As consumers, it's never been more important to prioritize what we want in our makeup — and our money talks. Pavlačková J, Egner P, Slavík R, Mokrejš P, Gál R. Hydration and Barrier Potential of Cosmetic Matrices with Bee Products. Molecules. 2020;25(11):2510. Published 2020 May 28. doi:10.3390/molecules25112510

Buy it with

Lin TK, Zhong L, Santiago JL. Anti-Inflammatory and Skin Barrier Repair Effects of Topical Application of Some Plant Oils. Int J Mol Sci. 2017;19(1):70. Published 2017 Dec 27. doi:10.3390/ijms19010070 Gad HA, Roberts A, Hamzi SH, et al. Jojoba Oil: An Updated Comprehensive Review on Chemistry, Pharmaceutical Uses, and Toxicity. Polymers (Basel). 2021;13(11):1711. Published 2021 May 24. doi:10.3390/polym13111711

Normal mascaras usually contain silicones or plastics, which are two ingredients that give mascara its texture—but can have some repercussions as we mentioned earlier. Many clean mascara formulas replace those with beeswax or carnauba wax (or sometimes a combination of both) to give you that flexible, waxy texture for a super smooth application. "In clean mascaras you’ll find ingredients like beeswax, as it is completely chemical and preservative free," says Loiz. Both can also act as emollients, which are able to bring moisture. Plant-Based Oils and Butters Park S, Jeong SY, Nam YH, et al. Fatty Acid Derivatives Isolated from the Oil of Persea americana (Avocado) Protects against Neomycin-Induced Hair Cell Damage. Plants (Basel). 2021;10(1):171. Published 2021 Jan 18. doi:10.3390/plants10010171 This mascara also contains sodium benzoate, which has limited safety data but doesn’t seem to be a persistent chemical or to bioaccumulate and is designated as safe in the amounts used in cosmetics like this mascara. But before we get into our favorites, let's get a couple of things straight: The U.S. Food and Drug Administration (FDA) has nebulous criteria on just what constitutes a natural product ("natural" isn't regulated for cosmetics, so it can be used purely as a marketing term). That means that a product that's classified as "natural" in brand marketing doesn't automatically mean a product is better or safer for you.Keita Moore is a celebrity makeup artist whose clients include Yara Shahidi, Janelle Monae, Iman, and more Formulated Without: Aluminum Free, Formaldehyde Free, Gluten Free, Lead Free, Mineral Oil Free, Paraben Free, Paraffin Free, Petrolatum Free, Phthalate Free, Silicone Free, Sulfate Free, Talc Free. GemzG Big lashes but very clumpy This mascara does give that big eye look, but the product is very clumpy on the brush. When pulling the brush out, the tube doesn't seem to take off the excess meaning there is a big clump of product at the top and bottom of the brush. I'll persevere as I like the look once all the excess is wiped away. Just all a bit messy!