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Not to be confused with The Fast and the Furious , Fast & Furious is the franchise's fourth mainline film, though it precedes Tokyo Drift (film number three) in the chronology. It's a sequel to Fast 1, set five years later, with Dom and Brian teaming up once again to take down a drug lord and avenge the “death” of Letty. Dom is ultimately arrested and sentenced, though en route to the prison, Brian, Mia, and Tego Leo (Tego Calderon) are seen intercepting the prison bus. Fast & Furious also introduces Gal Gadot’s Gisele Yashar. It was the Wonder Woman actor's first major film role. Corona is] the unpaid official beer of Fast & Furious," longtime producer Neal H. Moritz told The Bill Simmons Podcast. "I know it’s crazy. I should have a pallet of it in front of my house right now." ‘Furious 7,’ 2015 (Universal Pictures) Over the course of 16 years and eight installments, the Fast & Furious franchise has had to survive a lot of changes. Whether it was the fictional death of characters like Gisele ( Gal Gadot) and Han ( Sung Kang), the fan-inspired resurrection of Michelle Rodriguez’s Letty, or the very real, heartbreaking, and technically challenging loss of Paul Walker as Brian O’Conner, the series has not only survived, but also thrived. And while it makes sense that both Walker and his character’s partner, Jordana Brewster, would be absent from the latest installment, The Fate of the Furious, there’s another much more bafflingly absent member of the family. Corona, the officially unofficial beer of the Fast franchise, has been mysteriously replaced—without explanation—by Budweiser and Stella Artois. I guess the theme of The Fate of the Furious really is betrayal. After completing their tunnel run, Dominic turns the cap on a container of NOS, as well as turning on the cigarette lighter in his 1970 Chevelle SS. This causes all the cars next to it, including Brian's Skyline, to explode, giving the distraction Dom and Brian need to escape.
Fast and Furious Movies in Chronological Order How to Watch Fast and Furious Movies in Chronological Order
As Letty races Dom in the streets of London in Fast & Furious 6, she uses NOS inside her Jensen to take the lead. Although she uses it too early, Dom activates and uses his NOS in his Charger Daytona to take the lead and win the race. The series’ only movie without Dom Toretto, 2 Fast 2 Furious introduces Roman Pearce (Tyrese GIbson) and Tej Parker (Chris “Ludacris” Bridges). The story follows Brian O’Connor and Pearce as they go undercover to take down a drug lord in exchange for having their criminal records expunged — a mission that's ultimately successful. It also introduces a new love interest for O’Connor in Eva Mendes’s Monica Fuentes, who only appears again briefly in Fast Five. Half empty bottles of nitrous oxide are fitted under the passenger seats of Brian's '69 Yenko& Roman's '70 Challenger as to serve as ejector seats. However, only Roman's seat works, while Brian's does not, because the engine is turned off.Brian and Roman both use NOS during their race against Korpi and Darden, Brian's NOS enabling him to barely beat Korpi. As a managing partner at Apex Marketing Group, Eric Smallwood analyzes the value of product placement and strategic advertising for both brands and production companies. "I’m amazed at how it was used," he says of Corona’s placement in the Fast franchise. "The verbal mentions — it’s very overt."
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It’s been an honor to have Corona Extra play a part in pop culture history with the Fast and the Furious franchise over the years," a spokesperson for the company told The Ringer in an official statement. "While we had no formal agreement with the production company, we were aware of the incorporation of Corona into several of the films." ‘Fast & Furious,’ 2009 (Universal Pictures) The elephant in the 1970 Chevrolet Chevelle SS is the fact that moviemaking is a business, and product placement — even really good product placement — is almost always about a capitalistic exchange, rather than world-building. Brands pay a production company to be prominently featured in a film. The exchange manifests in varying ways — from Heineken partially funding the production budget for 2015’s Spectre with a product placement deal to Oliver Stone getting a free pair of boots for showing a certain brand name in Natural Born Killers. As Cohen noted, the initial deal between The Fast and the Furious and Corona was small and rather unofficial: a few cases of free beer in exchange for an overt mention of the brand name. The Turbo Charged Prelude for 2 Fast 2 Furious shows how Brian O’Conner, on the run from law enforcement, gets from LA to Miami before the events of 2 Fast 2 Furious. The six-minute short film features no dialogue and a handful of races. It’s nonessential viewing, but it’s here nonetheless. I saw the original movie in the theater and I was just a fan." Having joined the franchise in 2006, Morgan is one of the most tenured members on the Fast team, and he’s personally responsible for every Corona reference the movies have made since the original. He continues to bake them into his scripts for one primary reason: precedent. "They branded themselves [in the original]," Morgan says. "‘If you’re gonna fit in with our crew, this is what our crew does.’" When he first got to write for Dom in the fourth installment, Fast & Furious (Diesel appears in only the waning seconds of Tokyo Drift), Morgan used the mention and presence of Corona to show that while years have passed, the characters haven’t changed. He achieved the same effect, wrapping continuity into nostalgia, with a barbecue scene that closes Fast & Furious 6 — and dutifully mirrors the barbecue scene of the original Fast, beer and all. ‘Fast & Furious 6,’ 2013 (Universal Pictures)Fast X is set to be the second to last chapter in the Fast and Furious series. Dom will have to protect his family from a new enemy named Dante (Jason Momoa) who is looking for revenge after the death of his father in Fast 5.
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They were one of the companies that was smart enough to get in with us at the ground floor," Cohen adds. Whether the company actually foresaw the success of Fast or just didn’t see the point in denying any movie’s outright endorsement of their product, the decision to allow Corona to be featured in The Fast and the Furious has developed into a profitable one. The Fast & Furious franchise became what it is today — a billion-dollar box-office juggernaut, with seven sequels and at least two more to come — in part because the movies embraced their absurdity. They drive cars through skyscrapers, make 100-foot leaps into ravines, and drive bank vaults through Rio, stripping themselves of all self-seriousness and adherence to the laws of physics. But beneath the nonsensical stunts and the utter disappearance of the threat of death, when everything gets boiled down, the Fast movies remain focused on a family of misfit thrill-seekers who sit around a table drinking beer — almost always Corona — together well after the sun goes down. That truth layers emotion behind every stunt and every illogical plot development and engenders loyalty from the audience. For more than a decade and a half, the Fast & Furious franchise has ripped, roared, and pressed every last NOS button on its way to action-franchise preeminence. To mark the release of The Fate of the Furious , the series’ eighth installment, we’re declaring it Fast 8 Week . Please join us in living life one quarter-mile at a time. If you were to poll people that saw these movies — ‘What kind of brand did you see in the movie?’ — a large percentage would say Corona," he continues. "It’s got a brand association with the franchise."While racing Johnny Tran and his Honda S2000 for slips at Race Wars, Jesse prematurely uses NOS early on during the quarter mile race. Tran, however, activates his NOS, which is far more plentiful and powerful in his car, allowing Tran to easily win. This is the last Fast film with Paul Walker’s Brian O’Conner, as Walker died during the time of its filming. Furious 7 ends with an emotional farewell to Brian/Walker.
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