Traction: Get a Grip on Your Business

Product Information

Leaders encourage divergent thinking; employees innovate and work together—peer-to-peer—to address issues, and creatively solve problems. Aside from saying your leaders must be better than you at what they do, and accountable, not much else is said about leadership in the book. Traction is a book well worth the time investment if you’re looking to scale your business in a way that will last. When talking about their main focus, businesses use different terms for it, including mission, core business, and “sweet spot. Then, everyone in your organization can be trained on the core processes and have access to the booklet for reference.

Gino Wickman Welcome - Gino Wickman

Annual Meeting: This offsite retreat is two or more days for the leadership team to plan the year, improve upon the vision, and foster relationships within the leadership team. Don’t Wait and Propose a Solution: Someone needs to take a chance and introduce a solution to orient the rest of the team to decide on a solution. We have consistently grown every year for the last four years in a very tough market, while the competition has struggled. Like many entrepreneurs at an accelerated growth stage of their business’ development, when my previous company started to really gain momentum, I knew it was vital that we grow in a healthy, structured way.

For an illustrative, real-world lesson on how to apply Traction to your business, check out its companion book, Get A Grip.

Traction by Gino Wickman - Get a Grip on Your Business

You need to identify, address, and document each of your core processes, and continually improve them.You'll need to get everyone on the same page with what the essential procedural steps are, and then get everyone to follow them to create consistency and scalability in your organization. When these two people come together to share their natural talents and innate skill sets, they have the power to reach new heights for virtually any company or organization. G: Get it: When someone “gets” or understands a job, they fully grasp the role and responsibilities, including the systems, deadlines, and the way the job relates to other positions and the company’s mission. Delegating operational details allows you to take a strategic view of where the company needs to go, which is the best use of your time and talents. In Traction: Get a Grip on Your Business, Gino Wickman shows how data supports your company’s ability to have productive discussions and decision-making.