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In late 2003, Sanrio won the "Top Brand with a Conscience" award from the Medinge Group of Sweden for its communication principles. These Japanese animation wizards are the masterminds behind the most super Kawaii characters that have successfully stolen a piece of our hearts. How Hello Kitty Came to Rule the World / With little advertising and no TV spinoff, Sanrio's 30-year-old feline turned cute into the ultimate brand". Sanrio Digital produces and publishes digital content based on Sanrio intellectual property assets like Hello Kitty, My Melody, Badtz Maru and many others. The word Sanrio comes from the Spanish words " san" (a shortened form of " santo"—"saint", "saintly", "sacred"—used in giving saints' names) and " río"("river").

KATY, Texas--( BUSINESS WIRE)--Today, Igloo and Sanrio ® released a limited-edition collection celebrating 50 years since Hello Kitty, the globally loved pop culture icon, made her debut in 1974! Besides selling their famed character goods, Sanrio also takes part in movie production and publishing. Sanrio is best known for its flagship character, Hello Kitty, who has become a pop culture icon and has appeared on everything from school supplies to apparel and even amusement park rides. And through it all we haven’t lost sight of our original goal—to create products that enable the pursuit of happiness (however you define it).They claimed that one of Hello Kitty's companion characters, a rabbit named Cathy, infringes on the copyright and trademark of Miffy. From charming gifts to irresistible accessories, TruffleShuffle has curated a treasure trove to make your inner fan squeal with joy! For a short time, Osamu Tezuka's baby unicorn character Unico, who starred in two feature-length anime movies in the early 1980s, was also part of the Sanrio's lineup; however, the rights to Unico shifted to Osamu Tezuka's own company after Tezuka's death in 1989. The Sugarbunnies franchise was later adapted into a 7-minute short series in 2007 and was popular enough to gain two sequels. After "A Journey Through Fairyland", Sanrio switched gears and started doing short films, OAVs, and TV shows based on their characters (Hello Kitty, etc.

You can change your choices at any time by visiting Cookie preferences, as described in the Cookie notice. Sanrio's best-known character is Hello Kitty, a white cat with red bow and no mouth; she remains one of the most successful marketing brands in the world. Sanrio Digital lasted longer, but was mostly inactive after 2015, and was fully bought out by Animoca Brands on May 13, 2021, lying dormant for many years. We are delighted to continue our partnership with Igloo as we celebrate Hello Kitty’s 50 th anniversary, and bring our beloved character to life on a limited-edition cooler and drinkware,” said Jill Koch, Senior Vice President of Marketing, Brand Management and Creative at Sanrio, Inc.

Sanrio is a Japanese company that specializes in creating cute and lovable characters, merchandise, and toys. It designs, licenses, and produces products focusing on the kawaii ("cute") segment of Japanese popular culture.