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The Official History of the FIFA Women's World Cup: The story of women's football from 1881 to the present

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In Spain, RTVE’s main channel La1 managed an average of 5.6 million viewers for La Roja’s 1-0 triumph in the final, equal to a market share of 65.7 per cent. Coverage peaked with 7.38 million viewers and a share of 71.1 per cent. It was the biggest audience for the channel since the men’s World Cup final last December. Ahead of the final, several digital milestones were reached. Content views hit 3.2 billion on Fifa’s social and digital platforms. Fifa.com, FIFA+ and FIFA+’s free ad-supported streaming TV (FAST) Channels received 50 million visitors, representing a 130 per cent increase on France 2019. The precarious labour of women footballers: A shadow in the light of the 2023 FIFA Women’s World Cup It was a similar story in other markets, such as co-host New Zealand, where betting brand TAB found that almost 15 per cent of bets were placed by women, compared to nine per cent in 2019.

Players didn't like it either. Norway forward Ada Hegerberg said in a sarcastic post on social media external-link that she was "working on a little presentation to convince men".

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But as Dr Ali Bowes - a lecturer in the sociology of women's sport at Nottingham Trent University - recently told BBC News , "sport is a microcosm of society".

Gender, branding, and the Australia and Aotearoa New Zealand As One 2023 social media strategy: Winning the Women’s World Cup No one understands the thing about shaving but we do as we are told and think ‘how did it get to this?’ Why are we forced to do this now, there has to be other ways to do this. Should we refuse? The most high-profile event on the women's football calendar, the FIFA Women's World Cup will occur between 20 July and 20 August 2023, at venues across Australia and New Zealand, with 32 teams competing for the most prestigious international prize in world football. Suitable for fans of all ages, contents include Team-by-team profiles, Star players to watch, A guide to every venue, a Fill-in tournament progress chart, FIFA Women's World Cup records and stats, Qualification round-up and so much more!

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Stadium Australia was filled with yellow shirts in the stands - Colombia fans were on their feet waving scarves around their heads following any advance over the halfway line and they whistled loudly when England were in possession. It was another speech for which Infantino was criticised, with The Guardian columnist Marina Hyde external-link calling his words "patronising women beyond belief", BBC presenter Gabby Logan said the comments were "ridiculous and reductive", while commentator Jacqui Oatley called it "nonsense". external-link Colombia, ranked 21 places lower than England, had already proven their worth in Australia, seeing off Euro 2022 finalists Germany in the group stages and progressing in style. I speak as one who has (late in life) been won over to the beautiful game by this splendid team of valiant women. This is because they play spectacular football. Also, thanks to excellent commentating by their former colleagues, I have gained an understanding of how the game is actually played - something male commentators have never even attempted to provide. In addition to a greater appreciation of tactics and strategies, I have come to realise something sports journalists deliberately obscue - if one team is to win, the other must lose. Lauren Hemp poked in the equaliser, just seven minutes after Leicy Santos had caught out Earps, when Colombia goalkeeper Catalina Perez spilled a routine gather in the six-yard area under pressure from Alessia Russo.

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