McVitie's Jaffa Cakes Original Jaffa Jonuts Biscuits 4 Pack

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McVitie’s brand director, Emma Stowers, said: “We love hearing debate about our Jaffa Cakes, and the launch of our Jaffa Jonuts is sure to spark further conversation. Fans of Jaffa Cakes or ‘Jaffanatics’ will be treated to the doughnutty biscuit when they spot the giant Jonut sculpture which will be hidden in three UK cities.

In February, the brand launched a new platform to play off this history: ‘Be what you want to be’. The Jonut launch was designed to build further on that proposition, and the response from consumers has been “really positive”, Babb says. Source: United Biscuits/Pladis Each execution centres around an enormous image of the Jonut itself, with the Jaffa Jonut’s logo in the bottom right corner. Unwanted Food or Drink Products - Once supply conditions are broken, there are a number of factors outside of our control that can affect the quality of a product. Therefore perishable goods such as food and drink cannot be returned. And indeed, Babb says the brand has seen an uplift in sales through September and October when the ad was live, building on an already “really successful” product launch.Clues on the sculpture’s location will be available on Jaffa Cakes social media channels to give Jaffanatics the chance of getting their hands on their free Jonuts Far from settling the debate of whether a Jaffa Cake is really a cake or biscuit, the playful minds at McVitie's have gone one step further to create something even more unique.

We didn’t want to overcomplicate things. The product itself is what people are most engaged with. So we wanted to keep it really simple, and really hero the product and the distinctive brand assets that we’re building with the brand,” she explains. This weekend is Cardiff’s turn where sweet-toothed fans of Jaffa Cake can try the orange flavoured doughnutty treat. How you can get your hands on the Jaffa Jonut Biscuit, cake or… doughnut? Merging a Jaffa Cake and a doughnut is a food combination nobody asked for, but many have been tempted to try after seeing the brand’s outdoor advertising campaign.

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