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Processing Creativity: How To Write Songs People Love

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It is rational thinking. In this thinking, the information provides one right answer or recognised best or conventional answer. It is also required to grasp an unclear problem. Categorisation, logical thinking, analysis, comparing, evaluation are critical factors in this phase of problem-solving. AA: There is a surprising level of unanimity in the field when it comes to a boilerplate definition. Most experts agree that two elements are central to creativity. First and foremost, it reflects our capacity to generate ideas that are original, unusual or novel in some way. The second element is that these ideas also need to be satisfying, appropriate or suited to the context in question. I am reasonably satisfied with this definition but not in how it guides scientific enquiry. Alone the fact that many of the empirical findings in relation to creativity that make the rounds are not in relation to originality—the core feature of creativity—but to associated factors like fluency and flexibility points to the disconnect that abounds in our scientific discourse. ii) Technical Creativity – It involves striking improvement in a process that increases the level of proficiency or efficiency.

It also combines the convergent thinking principle of forming categories with the brain storming principle of generating many alternative solutions. Creativity and innovation are special breeds of planned change that organisations actively seek to promote in the system. Creativity is the process of developing a novel idea or a new way of approaching an old idea, is the spark of innovation, the transformation of creative ideas into products or process that fulfill customer needs. i. During the generating phase of ideas, evaluation process is to be deferred. It is more relevant specially in case of evaluation of negative and critical kind of ideas. An example of brain activity during a freestyle jazz improvisational performance. Orange indicates areas of activation, and blue indicates areas of deactivation. The pattern seen here is associated with a switch from the Executive Network to the Imagination Network. AA: The influential four Ps conceptualization refers to the approaches that can be adopted in the study of creativity. Approaches focusing on factors that abet or thwart creativity may be external in that they are part of the environment (press/place) or internal in the form of traits and skills that typify the individual (person). These are distinct from approaching creativity in relation to the mental operations that transpire during creative ideation (process) and the outputs thereof (product). The neuroscientific perspective falls under the wider umbrella of the physiological approach and I maintain that this constitutes the fifth "P"of creativity as it is an approach in its own right with its own methods of study and unique insights that it affords about creativity. The book I wrote is a testament to this view.

It involves discussing an analogy of the problem situation from a very different field. It also undertakes a direct comparison of phenomenon under discussion with some other similar phenomenon. In this context, it is better to say that the more far-fetched the analogy, the greater the probability that the angle suggested by the analogy. Actually, it has not previously been thought of by anybody. Recent progress in the technology of functional magnetic resonance imaging (fMRI) machines has led to in-depth brain scans during the activity of creation. A study by Roger Beaty’s cognitive neuroscience group at Penn State performed fMRI brain scans on 163 participants while doing a divergent thinking task—that is, a task that required participants to explore creative solutions to common problems. The participants were given a commonplace object and were given 12 seconds to come up with a creative application for that object. Creativity was defined as a new and useful application for these commonplace objects. For instance, if the object was a paperclip, an uninspired answer would be attaching papers together, while a creative answer may be using the paperclip as a needle. It is a group technique specialised in using a variety of analogies in problem-solving. The word synectics has been adopted from the Greek word synecticos in corporating diverse elements. Technique of Synectics is quite popular in practice for finding innovative approaches to a number of intractable technical problems.

Rizzo M, Anderson SW, Dawson J, Nawrot M (2000) Vision and cognition in Alzheimer’s disease. Neuropsychologia 38:1157–1169 Sometimes, due to following a routine or a habit, the thinking process also goes along the line of those established processes. Creativity enables people to connect dissimilar and unrelated subjects and make successful entrepreneurial ideas. Merging different fields creates interesting intersections that develops new niches. Most people are afraid of bringing different disciplines together, but most interesting ideas come from colliding different fields. Creativity helps develop new ways of improving an existing product or service and optimizing a business. There is always a room for improvement in the deliverables of an enterprise; it is the creative entrepreneur who can assess how to do it. That was fun and all, but managing and producing records full-time do not mix. So those bands went their way and I kept producing records. A lot of bands asked me to manage them, but I like sleep and hate stress so I decided against that option. I instead put out my book Get More Fans, so every band could learn everything I did working with them and researching the new music business. Because of that book I got a reputation for knowing music tech, which led me to getting approached to do the podcast, Off The Record and form Noise Creators, a service I co-founded that helps connect musicians with the best producers in music today. Kaufman JC, Lee J, Baer J, Lee S (2007) Captions, consistency, creativity, and the consensual assessment technique: new evidence of reliability. Think Skills Creat 2:96–106Thomas Antérion C, Honoré-Masson S, Dirson S, Laurent B (2002) Lonely cowboy’s thoughts. Neurology 59:1812–1813 Crutch SJ, Isaacs R, Rossor MN (2001) Some workmen can blame their tools: artistic change in an individual with Alzheimer’s disease. Lancet 357:2129–2133 In the problem-solving process, “Problems are such that there is only one right answer or at best a few right answers and these answers can easily be discriminated from the many wrong ones. Also, given the problem, anyone knowing the basic logical, mathematical or memory operations can reach the right answer.” SBK: What is creativity? Does the field have a unified, agreed upon definition of creativity that you are satisfied with? The puzzle was designed such that the person had to go beyond the dots to find the solution. However, psychologists say that this “external” factor is not really external; it is simply the existing solution to the problem. “External” is only how our brain tends to perceive it.

Crystal H, Grober E, Masur D (1989) Preservation of musical memory in Alzheimer’s disease. J Neurol Neurosurg Psychiatry 52:1415–1416 SBK: What are some unique problems faced in the neuroscientist study of creativity that aren’t faced in other complex aspects of human psychological function that lend themselves more easily to objective scientific inquiry? It is an imaginative phase of creative thinking. According to Guilford, “The unique feature of divergent production is that a variety of responses is produced. The product is not completely determined by the given information … Divergent thinking… comes into play whenever there is trial and error thinking… It can be developed if someone keeps on learning and comprehending things with a rare and exclusive perception. It must be expressive, exciting and imaginative. Creativity is a brainstorming and mind-blogging activity in which a person has to think beyond his imagination for bringing something worthwhile. It is an activity of unveiling something which was previously hidden. Ochse R (1990) Before the gates of excellence. The determinants of creative genius. Cambridge University Press, New YorkA creative mind answers all those questions. Creativity helps us think of how to improve existing business practices. A brand might be very established and popular among the consumers, but there is always something that can be done differently from them and in a better way. A creative mind is like an artist who creates new and exciting patterns on canvas. Creativity can come up with the most unthinkable ideas and bring innovation into existing practices. iii) It leads to many ideas. Once the ideas are generated, then it is necessary to identify a few ideas for more intensive investigation. Vigneau M, Beaucousin V, Hervé PY, Duffau H, Crivello F, Houdé O et al (2006) Meta-analyzing left hemisphere language areas: phonology, semantics, and sentence processing. Neuroimage 30:1414–1432 According to Crawford, magic inspiration is not the only or even major source of creativity. Much creativity arises from changing the attributes of an object or an activity or from grafting on to the object or activity an attribute or attributes of some other object or activity. Analysis of the brain activity from these 163 patients revealed that highly creative thought was correlated with increased activity within three different networks in the brain previously found critical for this type of thinking. These networks are composed of interacting brain regions that are highly correlated with each other, and often fire at the same time for similar processes. The three networks that are specific to creativity are the Executive Attention Network (or Central Executive Network), the Imagination Network (also known as the Default Mode Network) and the Salience Network.

During the incubation stage, ideas that have the potential to solve a problem tend to flourish. This stage is characterized by the unconscious thought process of refining an idea. Apparently, there are many activities at work during this stage, but the overall goal is to find a solution. Evaluating existing projects can help to generate viable ideas. Some researchers even refer to the creativity process as re-creativity since it takes inspiration from existing ideas and molds them in an innovative way. Creative thinking is the must have “skill” of an entrepreneur for the creation of new ideas. Creativity allows a person to devise interesting processes, which gives numerous advantages to entrepreneurs. Now a days, innovation are highly institutionalised. Most of the researchers are based on individual/particular problem area and scientific methods are applied or tested to that particular problem area. Similarly, dreamer would be the champion creative if we judge the creative by the creative process instead of the creative product.Bigler ED (1995) Design fluency in dementia of Alzheimer’s type, multi-infarct dementia and dementia associated with alcoholism. Appl Neuropscyhol 2:7–14

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