Simply Ruby Chocolate Powder, Hot Chocolate Powder for Smooth & Creamy Hot Chocolate, Suitable for Vegetarians (1kg)

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a b Corstjens, Marcel (2019). "The promise of targeted innovation". MIT Sloan Management Review. 60: 39. USpatent 9107430B2,Dumarche, Arnaud; Troplin, Philippe& Bernaert, Herwiget al.,"Process for producing red or purple cocoa-derived material",published 2015-08-18,issued 2015-08-18, assigned to Barry Callebaut AG Confiserie Bachmann lanciert rosafarbene Schokoladensorte «Ruby Rubina», Luzerner Zeitung, 23 May 2018. ["Lucerne confectioner Bachmann is now offering a pink chocolate that is made without berries or additives - as the first company in German-speaking Switzerland."] Thompson, Alyse (14 May 2019). "Ruby chocolate is now available in the U.S. and Canada". Candy Industry.

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Barry Callebaut reveals the fourth type in chocolate: Ruby". www.barry-callebaut.com (Press release). 5 September 2017 . Retrieved 13 September 2017. Ellis-Petersen, Hannah (6 September 2017). " 'Ruby' becomes first new natural colour of chocolate in over 80 years". The Guardian . Retrieved 13 September 2017– via www.theguardian.com. Jacey Fortin (7 September 2017). "Ruby Chocolate Wants a Place at the Table With Dark, Milk and White". The New York Times . Retrieved 13 September 2017– via www.nytimes.com. Myers, Anthony (10 January 2020). "Magnum ice cream receives a Ruby makeover". Confectionery News . Retrieved 7 March 2020.Harry & David, a chocolate company based out of Medford, Oregon, sells ruby cacao truffles and a ruby cacao bar. [34]

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a b Gandy, Max (19 March 2018). "Ruby Chocolate: Where to Buy It & What It Is". Dame Cacao . Retrieved 4 April 2018. Bideaux, K. (2018). Millennial pink: From iPhone to Rihanna. Proceedings from the Conferenza del Colore.Francestle Chocolatier, a chocolate manufacturer based in Malaysia released a Ruby Chocolate bar. [36] Swiss confectioners devise fourth chocolate type: ruby". Financial Times . Retrieved 17 September 2017. It has been debated by chocolate experts whether ruby chocolate constitutes a new variety of chocolate or if it is a marketing strategy. [18] Chocolate expert Clay Gordon stated that ruby chocolate could become as diverse as white chocolate. [19] Angus Kennedy, the editor of Kennedy's Confection magazine, disputes that ruby chocolate is a new fourth variety, saying "Yes, it's a different colour but having said that I know chocolate producers in Peru that have been producing this type of pink chocolate for years." [20] He compared the taste to a combination of white chocolate and raspberries. [20] "Now if you look at a cocoa bean casing, they're actually sort of pink and purple when you see photographs of them. So actually the natural colour for a cocoa bean can be purple so it's not unusual," he said. [20] Gilchrist, Karen (6 September 2017). "Swiss confectioners invent a new kind of chocolate for the first time in 80 years". cnbc.com. CNBC . Retrieved 13 September 2017. a b c Šeremet, D., Mandura, A., Vojvodić Cebin, A., Oskomić, M., Champion, E., Martinić, A., & Komes, D. (2019). Ruby chocolate–bioactive potential and sensory quality characteristics compared with dark, milk and white chocolate. Hrana u zdravlju i bolesti: znanstveno-stručni časopis za nutricionizam i dijetetiku, 8(2), 89-96.

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Iyengar, Rishi (18 January 2018). "Nestle is making a pink KitKat from ruby chocolate". msn.com . Retrieved 18 January 2018. Ruby chocolate is a style or distinct variety of chocolate that is pinkish or purple in colour. Barry Callebaut, a Belgian–Swiss cocoa company, introduced it as a distinct product on 5 September 2017 after beginning development of their product in 2004. [2] [3] [4] It has a pink color, and Barry Callebaut says it is a fourth natural type of chocolate (in addition to dark, milk, and white chocolate varieties). [5] [6] Some other industry experts have said that some cacao pods are naturally pink or purple in colour, and thus pink chocolate has been available before.Gordon, Clay (6 September 2017). "And RUBY Makes Four – A New Flavor and Color Join the Chocolate Family". TheChocolateLife . Retrieved 3 January 2018. Bachmann, a confectionery based in Lucerne, released several ruby chocolate products in May 2018, including pure bars. [28] Barry Callebaut was granted a European patent in 2012 [7] and a U.S. patent in 2015 for the way its product is produced. [8] [9] [10] Churchill, Francis (20 October 2017). " 'Ruby' chocolate aims to satisfy new consumer tastes". Supply Management. Chartered Institute of Procurement & Supply . Retrieved 3 January 2018. Bandoim, Lana (25 November 2019). "Ruby Chocolate Is Coming: FDA Issues Temporary Permit". Forbes . Retrieved 7 March 2020.