About this deal
It may not be reproduced in any way whatsoever without Wm Morrisons Supermarkets Limited prior consent, nor without due acknowledgement.
You can change your choices at any time by visiting Cookie preferences, as described in the Cookie notice. In 1949, the brand introduced the tagline "The milk chocolate that melts in your mouth, not in your hand.If you do require precise ingredient information you should consult the manufacturer, whose contact details will appear on the packaging or label. However, products may be improved or updated which could result in changes to the product information, ingredients, nutritional content and allergy advice. You should also note that the picture images show only our serving suggestions of how to prepare your food - all table accessories and additional items and/or ingredients pictured with the product you are purchasing are not included.
While we have taken care in preparing this summary and believe it to be accurate, it is not a substitute for reading the product packaging and label prior to use. A range of additional products were launched in the 2000s and 2010s to expand beyond the traditional line of candies. Numerous other variations have been introduced, some of which are regular widespread varieties ( peanut butter, almond, pretzel, crispy, dark chocolate, and caramel) while others are limited in duration or geographic availability. The arrangement allowed the candies to be made with Hershey chocolate, as Hershey had control of the rationed chocolate at the time.The company's longest-lasting slogan reflects this: "the milk chocolate that melts in your mouth, not in your hand.