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Absolut Elyx Single Estate Copper Crafted Luxury Vodka, 70 cl

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Palate: Full bodied, luscious silky mouthfeel with waves of rich macadamia nuts, creamed cereal and garnishes of white chocolate and buttery notes of freshly baked bread. Light fresh nuttiness with a well-balanced hint of mellow spice and pure balanced richness. Every drop of Absolut Elyx is made from winter wheat grown on one single estate in southern Sweden. The Råbelöf estate has been cultivating its wheat since the 1400’s. The region has the ideal climate for producing winter wheat, with dry, cold winters and long, warm summers. COPPER CRAFTED ABSOLUT Elyx. The name alone evokes curiosity and mystique. Much like the limited release ABSOLUT Tune, the shape of the bottle deviates from the standard early Swedish medicine bottle that has long popularised the brand. Copper-coloured etchings on the glass denote the use of hand selected grains and copper for catalyzation in distillation. But, what of the taste?

In 2013, Absolut launched the Global 'Transform Today' Campaign by the creative agency, Sid Lee. The creative features four artists. Sid Lee recruited four international emerging artists to inspire younger generations. French artist, director and musician Woodkid, American digital media artist Aaron Koblin, fashion designer Yiqing Yin and Brazilian graphic novel artists Rafael Grampa is featured. [27] [28] [29] From Warhol to Koblin & Woodkid: Sid Lee Taps Modern Day Artists for New Absolut Campaign". Ad Age. 2013-09-09 . Retrieved 2020-03-14. Absolut Vodka was introduced to the global market in 1979. Today, Absolut sells over 100 million litres of vodka annually (2018). [2] The vodka is made from winter wheat and is produced now only in Åhus. Clean, rich, rounded, fresh bread and notes of white chocolate and light cereal and with a deep mellow spice. In 2007, Absolut introduced its new global campaign, "In An Absolut World", [16] [17] created by TBWA/Chiat/Day.Absolut Vodka is a brand of vodka, produced near Åhus, in southern Sweden. Absolut is a part of the French group Pernod Ricard. Pernod Ricard bought Absolut for €5.63 billion in 2008 from the Swedish state. Absolut is one of the largest brands of spirits in the world (after Smirnoff, Bacardi) and is sold in 126 countries. Absolut Vodka/Swedish House Mafia – Greyhound | This is not Advertising". Thisisnotadvertising.wordpress.com. 2012-03-23 . Retrieved 2020-03-14. Absolut Elyx embodies a new sense of luxury while redefining the vodka category. What makes us a luxury vodka is not just the quality of our product, but our cultural identity. In the early 1980s in New York, Absolut Vodka was popular among the creative community. Absolut's first advertising campaign was created by TBWA for the brand's U.S. Importer, Crillon Importers, Ltd.

Our vision was to celebrate the special role copper plays in the distillation process in a way that lends well to the brand’s global reputation for elevated panache. The faceted bottle pays homage to the vintage copper column still from 1921 and gives the bottles a luminescent glimmer,’ says Rowan Miller, Design Director at Stranger & Stranger. Nose: Clean, rich, rounded, fresh bread and notes of white chocolate and light cereal and with a deep mellow spice. Absolut Launches Global 'Transform Today' Campaign 09/16/2013". Mediapost.com . Retrieved 2020-03-14. The ABSOLUT Elyx is clear in colour with brilliance in transparency. On the pour, it has a little more viscosity. The nose has more character compared to the regular ABSOLUT yet we could not detect any specific aromas easily, perhaps due to the type of grain used. On the palate, it has a silky texture and a purity with a neutral flavour. The Elyx is incredibly smooth, with a longer and slightly sweeter finish which makes it a warming vodka to be sipped slowly.In 2005, Absolut invited American singer Lenny Kravitz to participate in its promotional campaign. The song " Breathe" was recorded and released. [12] [13] The song was remixed many times by various DJs. [14] [15] Every drop of Absolut Elyx is made from winter wheat grown on one single estate in Southern Sweden which has been cultivating wheat since the 1400s - the Råbelöf Estate. Expertly created by master distiller Krister Asplund using a manually operated vintage copper column still from 1921, every drop of Absolut Elyx is produced from seed to bottle within a 15-mile radius, ensuring quality control and perfection in every detail. Vodka giants experience change of fortune". Thespiritsbusiness.com. 2018-06-15 . Retrieved 2020-03-14. Absolut Elyx is a true luxury vodka, built on the principles of quality, integrity and craftsmanship. Crafted from single estate wheat and manually distilled in an authentic 1921 copper still, this vodka is the finest expression of Absolut. Full bodied with flavours of macadamia nuts and white chocolate and buttery notes of freshly baked bread, Absolut Elyx is defined by its exceptional purity and smooth texture. We call it liquid silk.

Absolut Vodka - Absolut Creative Competition Winner". Absolut.com. Archived from the original on 2019-10-11 . Retrieved 2020-03-14. Testes, zamatos, selymes érzet a szájban gazdag makadámdió és krémes gabona ízekkel, fehér csokoládé és frissen sült kenyér jegyekkel. A könnyed diós jelleg jól ballanszban van a gazdag fűszerességgel és így adnak kiegyensúlyozott gazdag ízvilágot. Song of the Day: Lenny Kravitz "Breathe" (Eric Roberson Remix)". DJ D-Mac & Associates. 31 August 2018 . Retrieved 2 July 2021. Absolut Vodka is known for its long-running advertising campaign created by TBWA. [5] [6] The first of these ads, typical of the rest, was introduced in 1981 and featured a picture of the bottle with a halo over the cap above the slogan "Absolut Perfection".Az Absolut Elyx készítéséhez egy 1921-ben épített vintage réz oszlopos lepárlót használunk. A lepárlás során rézgyűrűk ezreit használjuk, áldozzuk fel, melyek az alapszeszből eltávolítják a nem kívánatos vegyületeket. Ettől lesz annyira gazdag íze. A kézivezérlésű lepárlás szakértelme egy utánozhatatlan karakterrel és ízzel rendelkező, igazi luxus vodkát eredményez.

After pausing its operations in Russia, due to Russia's invasion of Ukraine in 2022, Pernod Ricard resumed the export of Absolut Vodka in April 2023, leading to much criticism in Sweden. As a result, Absolut decided to once again stop its operations in Russia. [32] See also [ edit ] a b Sandomir, Richard (2019-05-10). "Michel Roux, Whose Vodka Success Was Absolut, Is Dead at 78". The New York Times. ISSN 0362-4331 . Retrieved 2019-05-13. While the Absolut Elyx bottle has evolved, the vodka remains unchanged. Available in more than 70 markets worldwide, Absolut Elyx is the luxury handcrafted expression of Absolut vodka. At 42.3% ABV, every drop of Absolut Elyx is made using wheat from one single estate in Åhus, Sweden, using the brand’s vintage copper still – every drop of Absolut Elyx is produced from seed to bottle within a 15-mile radius.Every drop of Absolut Elyx is made from winter wheat grown on one single estate in southern Sweden. The Råbelöf estate has been cultivating its wheat since the 1400’s. The region has the ideal climate for producing winter wheat, with dry, cold winters and long, warm summers. Posted:December 02, 2009 (2009-12-02). "Absolut Print Advert By TBWA: Bloody base | Ads of the World™". Adsoftheworld.com . Retrieved 2020-03-14. {{ cite web}}: CS1 maint: numeric names: authors list ( link) Az Absolut Elyx egy új luxusérzést testesít meg, miközben újradefiniálja a vodka fogalmát. Vodkánkat nemcsak magas minősége teszi luxus termékké, hanem kulturális identitásunk is. Absolut responded that the adverts were purely whimsical, with no political or nationalist agenda, but its critics were adamant. Absolut later issued a public apology and withdrew the advert. [22] Absolut's Robo Greyhound-Driven Video Extravaganza". Fastcompany.com. 13 March 2012 . Retrieved 2020-03-14.

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