Fanta Pineapple & Grapefruit Zero Sugar 2 Litre

Product Information

It will become part of the Fanta brand as Fanta Pineapple & Grapefruit, reflecting its two main flavours. The new drink will be available officially from Tuesday (February 14). It will be available in 330ml cans, 500ml bottles and 2 litre bottles. A zero sugar version will reportedly only be available in 2 litre bottles.

Coca-Cola reduced the number of calories, sugar and artificial sweeteners in the drink between 2008 and 2014 as part of efforts to make healthier products in response to the government’s public health responsibility deal. Adding the fun-fuelled fruity beverage to its mouth-watering line-up, Fanta continues to expand its brand portfolio with the most flavourful fruity drinks on the market, providing a mix of refreshing flavours to play with your senses.

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In 1998, the brand hired two unknown British Jamaican women – Blanche Williams and Hazel Palmer –to star in its TV ads. They became known as the ‘Lilt ladies’. Lilt made its UK debut in 1975 with the advertising slogan: ‘the Totally Tropical Taste’. It later hired actors Blanche Williams and Hazel Palmer to star in the TV ads and they became known as the ‘Lilt ladies’.

Much-loved soft drink Lilt is being axed after almost 50 years on our shelves. The "totally tropical" drink is being relaunched with a new name by maker Coca-Cola. Some have even hypothesised on social media that Lilt may be becoming part of the Fanta brand, and one even went as far as producing their own news broadcast-style video.” One 1988 TV advert depicted the ‘Lilt man’ delivering cans and bottles of the drink to beach-goers from a Lilt float. Lilt’s switchover to the Fanta brand will be supported with social media and out-of-home advertising and PR and influencer activity.Lilt Zero will also be experiencing the same exciting rebrand, becoming Fanta Zero Pineapple & Grapefruit. With no added sugar and only natural flavours, Fanta Zero Pineapple & Grapefruit has zero calories. Fanta Pineapple & Grapefruit is available in 330ml cans, 500ml and 2L rPET bottles and Fanta Zero Pineapple &Grapefruit is available in 2L rPET bottles only. The product will be gradually rolling out nationwide across GB from 14th February 2023. Charlotte Walsham, Fanta Brand Manager said, “With Lilt’s punchy taste profile and distinctive fruity flavour, it fits perfectly within the expanding Fanta family. Our main priority with this announcement is to reassure Lilt’s loyal fan base that absolutely nothing has changed when it comes to the iconic taste of the drink they know and love. It’s still bursting with tangy tropical flavours. It’s just got itself a new name.” Lilt became a feature of popular culture with its Lilt Man parody adverts in the late 1980s, and a decade later it was promoted by two Jamaican women known as the Lilt Ladies.